Why Brilliant People Talk Themselves Out Of Their Life's Work

Speaker: 00:00:00

And if you're cherry picking

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ten people's as best bits, you're never,

ever going to compare to that.

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You've only ever got your own life.

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And if you spend it

looking out the window at others,

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your own is going to pass you by.

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Emma.

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Hello? Hello.

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It's a pleasure to have you on the show.

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Welcome.

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For anybody who doesn't know you, please

introduce yourself.

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Tell us who you are, what you do.

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Obviously,

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I know a little bit

about you and your story,

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so please

share it with our listeners as well. Okay.

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So I'm Emma O'Brien.

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M is what I go by, and I'm

a rapid transformational therapist,

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and I'm a coach, and I work specifically

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with founders, leaders,

solopreneurs, brilliant people,

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talented people who are incredibly

frustrated because they know that

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they systematically undersell themselves

and hold themselves back.

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I see, I think there is a lot of that

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between people

who try to build their own thing.

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Right?

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The struggle, the internal struggle

that we would go through,

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the blockers in our mind.

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Did you notice any specific patterns

when you work with,

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with this profile of people? Yeah.

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So I think there's a number of things

that happen and explain why

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it's so, you know, if people have been in

a, perhaps a corporate environment

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and then they're stepping out

into their own business and pivoting,

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they want to be a consultant,

or they want to create their own business

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and have a pursue their ideas

and their ambition.

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They're suddenly out of a situation

where, there's a lot of,

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protection

in an organizational structure.

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Yeah.

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That helps to keep us safe

from a nervous system perspective,

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that helps us to know

that we're on the right track,

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that gives us

those lovely little indicators.

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And then when we step out,

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and that could be a leader stepping

into a more senior, more visible role

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within an organization

or somebody creating their own business,

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or an entrepreneur, solopreneur starting,

starting up something that requires

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that sense of ownership of who

they are, ownership

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of their brilliance,

ownership of their point of view.

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That's when, the patterns

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and blockers

that have perhaps been always been there

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but have never really been challenged

or tested in quite the same way.

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Start to really surface.

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That example that you just gave that

resonates like 100% with me, because this

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is my story basically out of the corporate

now doing my own thing.

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And what do you do?

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There's so many things I had to unlearn

as well, as much as learn new things.

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And it's two different things.

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People kind of usually like miss like mix

the two together, right?

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It's two different processes

that you go through.

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Right? Absolutely.

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I mean, just

just even just off the top of our head,

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there would be things like permission,

you know?

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What are you waiting for? Permission.

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When actually an entrepreneur

cannot wait for permission? Yes.

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Nobody's going to tell you.

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No one's going to give you certainty.

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You have to make mistakes.

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You have to be prepared

to to go into that learning curve. And,

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you know,

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acknowledge there are going to be things

you're not going to be very good at.

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And do them anyway

and do them publicly and visibly.

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And that is so threatening to vulnerable.

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exactly.

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I literally and it's going to sound

a bit weird, but I felt naked

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when I said these kind of things like,

you know, this is my offer.

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This is what I do.

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It was like a muscle that

I had to practice because I felt like I.

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I've got nothing on me.

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This was just like, you know,

no shield, no protection, nothing.

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Because it's just me.

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I'm responsible for delivering.

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I'm responsible for advertising it,

for selling it, for promoting it.

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Everything is me. Yeah.

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So it was like a very different sort

of feeling to

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to even, you know, have that relationship

with what you're trying to build.

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You know, you might be able

to, you know, have a responsibility

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over something or ownership

over something in an organization.

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So yeah, that's your

like little ownership within that.

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But it's not really yours.

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It's not really it's not truly yours.

Right.

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It's just something that you're required

to deliver. Right.

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So it's also a different relationship

with that work.

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Exactly.

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So just don't let that define you I guess.

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What would you say to that one?

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So. Well,

I think that's a really interesting thing,

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because one of the reframes that I work

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with people on is,

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you know, how can you distance yourself

in the same way that you used

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to have that distance and objectivity

in an organizational context?

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So if if you think more of the gifts

that you've been given

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and the knowledge that you now

have as a product, as a service, and it's,

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you know, your job

to help other people through that.

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Yeah.

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How can you see it in that way

so that it's not you.

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It's it's something that a gift

that's been bestowed on you,

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that you have a responsibility

to share with the world.

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What if you saw it that way instead?

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Does that give you that,

that little bit more leverage to

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to play with it

and and share it with other people.

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So I try and find the,

the, the ways around the, the mindset,

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the way of thinking about things

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that enables people to take the action

and make it less about them

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so that it's less prone

to being held back by these, you know,

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unconscious patterns that we might have

picked up over the years.

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I think pattern is a very like,

strong keyword here.

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And we'll go, go,

you know, come back to this one.

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But before we dive in any deeper

how did you end up doing what you do?

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What's

what's the story about that one, you know.

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Oh, well, it it dates back to,

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me being in a bit of a career corner.

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So I was always very ambitious,

very driven, very.

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I'm going to get to this situation and,

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I, I had a career in HR

and organizational development.

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My first, major

sort of area of specialism

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was in reward management

for a financial services organization.

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And I'd sort of stripped like I was

striving to get to a particular level.

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I didn't want to go to high up

in an organization

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where I wanted to earn a certain amount.

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I wanted to be comfortable,

I wanted to be established,

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and all of those great things

that one should aspire to.

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And I did all of that,

and I was miserable.

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I just realized, and that was a growing

sense of an ease of discomfort.

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Didn't feel like

I was in the right place.

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I wasn't sure if it was the manager

I was working with who was quite toxic,

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to be fair. Okay.

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And diminishing to us

as a, as a collective

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within the department,

but also the actual work itself.

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And there was a lot

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that was going on, and I couldn't

really work out what was the real issue.

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And, and I thought, well, there's

a big problem with me here in this role.

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As well.

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And so that was, that was a sort

of moment of massive discomfort for me.

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A number of different

things happened that

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that were very

it was great the way it happened.

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I actually fell pregnant, which delayed

any decisions about my career

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for a little while until I came.

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I could imagine, yeah. Priorities.

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Well, I'm not going to make any great,

great to the changes.

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Yeah.

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And during that period of time,

the, the leader of the

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the function left, we had a new director

and we had a new a new manager.

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And, the circumstances

in which I came back

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after maternity were now very different.

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The context was different.

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And that was my opportunity, to be

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honest, I think

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for the first time, with my new manager,

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that I actually thought

I was ready for something different.

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I see, and she asked me this question

as she was my my son.

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I mean, this was so different

to the other leader.

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She was in my lounge getting to know my

my baby, getting to know me.

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Okay.

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Which was very,

very different way of being as a leader

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that I'd experienced previously.

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And she said to me,

what are your strengths?

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And I have to say, I just was like, oh,

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I don't know.

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I actually was like,

I know what I don't like.

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I think I know what I'm not good at, but

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strengths, you know, and I couldn't

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like it was

it was such an moment, I had no clue.

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And she said, well, how about we do this?

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We, you know,

there's lots of opportunities coming up.

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We're going

to be changing a lot of things.

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So let's, let's keep an open mind and

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we why don't

you do a strengths assessment.

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We're implementing this in the in

the company.

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We've got a few of our in-house coaches

learning to to to coach on it.

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So how about we do that.

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So that's exactly what I did.

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I took a strengths assessment

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which was then the strengths finder now

Clifton strengths.

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And I looked at this, this report of my,

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what they call talent themes.

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So they're the ways that you naturally

think, feel and behave.

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So I looked at this report and I was like,

this is absolutely got me nailed.

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And I could see things.

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I could see the patterns,

I could see how it was me.

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But it was none of it was anything

that I thought was great about me.

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I see. It was just me.

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Okay.

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In fact, there were certain

things about me that I thought, well,

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I, you know,

why do I keep learning things?

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And then dropping it like,

isn't that a bit Blakey?

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Isn't that like not being very committed?

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But actually one of my top talent

things is learner, which means

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I get a real kick and enjoyment

out of learning.

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And your process of learning

that is energizing and that I'm good at.

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The way to apply that as a strength

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then would be to in the service of what,

what are you using that you know towards.

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But just to understand those things

about myself, that's just one example.

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There was many

I just thought well that's incredible.

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But I'd only ever seen sort of

perhaps the more

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the, the, the shadow side of it

if you like.

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So what that enabled me to do was just

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equipped

with better information about myself.

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I was then able to make decisions

on the basis of that

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and approach those new roles

that I was taking on and situations

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I found myself in using these little tools

that I actually had at my disposal.

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Got it.

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And that made a massive difference to me.

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It took me from stuck in a career

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corner to taking on a project

which involve mapping

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roles across the whole organization,

facilitating hundreds of workshops.

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Oh, gosh.

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Into, organizational design. Into

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helping to be the HR lead on

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major 50 million pounds change programs

and things like that.

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So it was it was fascinating how

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I've got a phrase that I love,

which is, you know, when you move towards

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your potential,

your potential expands again.

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So you can never really know

what your true potential is.

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Because that can always be.

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You take that step and something else

opens up and something else opens up.

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And that's what happens

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when you start to make decisions

that are aligned with your strengths.

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Because what do you know?

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You start to become successful, more

energized, better for your mental health.

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Yeah, there's plenty of research

now that shows that when people

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play to their strengths,

they have better profitability,

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higher engagement,

you know, Satisfaction goes up as well.

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Yeah. Report better quality of life.

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So it was a it was just

it just made so much sense to me.

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So that was, so that was one factor.

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And that obviously that curiosity,

that love of learning that keep taking

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the next step eventually led to me wanting

to take a step out of the organization.

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I knew that I was never going

to be satisfied within a,

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an organizational context, and I was just

really searching for the next thing.

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And how what could I do

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that was going to be meaningful

that I could create a business around?

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And, and that's

when I sort of eventually discovered

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a rapid transformational therapy,

hypnotherapy.

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I see.

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And just very quickly, because,

you know, people who interact with me

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on the social media

through direct messages, etc., DM's,

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quite often

they are still in a career, right?

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But they have that

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itch to create something,

maybe like a a bit of a side hustle.

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ET cetera.

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And I just wonder

because obviously we don't thrive

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like we we don't all thrive

in the same types of environment.

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Right? You know, I could, you know, thrive

in a collaborative environment.

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Some people just ride on the hype or

and energy of being sort of competitive.

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Right.

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So there's different approaches

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and different environments

that you would thrive in.

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You know,

is there anything that these guys

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should actually explore about themselves

because they have that itch?

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Would you advise

anything on that sort of element?

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Yeah. Does it indicate anything?

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That's basically what I'm asking here.

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Yeah, it absolutely does.

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So one of the reasons why,

I have put together

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the methodology that I have,

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which we'll, we'll come onto and strengths

is such an important part of it

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is that if we understand

those things about ourselves,

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if we understand actually,

you know, what our greatest talents are,

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how we naturally think, feel and behave,

we can then understand.

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Well, what environments do

we need to be in?

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What do the conditions need to look like

in order to for those to be nourished

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and to be able to thrive

using those talent themes?

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So, for example, people who. Excuse me.

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So people who, have a really high,

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strategic thinking themes, really high.

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For example,

they need time to ruminate, to

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think about things, to give things

consideration.

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People who are

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strong relationship

building themes need other people

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in order to feel,

you know, to get their work done.

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And they will often get it through

or get it done through other people.

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They definitely need interaction

and stimulation from other people.

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So if you understand these things

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about yourself

when you feel a little bit off kilter.

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You don't feel like you're thriving.

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Some of the answers can come from

what am I not getting that I need.

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And so for the person with intellectual

it might be that they're constantly back

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to back in meetings.

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They never get that white space

to just think yes, to be at their

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best when they've given something

a proper thinking through.

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If you're thinking about having a side

hustle or a business of your own.

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If you understand these things

about yourself,

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you'll understand how to help yourself

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thrive and build a business

that is aligned with those things

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and understand

how your points of difference

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might be in terms of,

well, if you're a photographer,

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you've got two photographers side by side.

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They're going to have very different

talent themes. Yes.

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So your skill is for

and how you, you know, that your,

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ability to take

photos is going to be the same.

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But how you do it,

how you interact with your customers,

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the type of service,

how you make them think and feel

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as you're working with them

is going to be different.

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And that's the bit people struggle

to articulate.

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it's a great example of how the leadership

trickles down on people

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and the impact it carries. Right.

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So if you didn't have this new sort

of approach from your leaders,

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you would have just gone to another place,

another job.

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Maybe it would sort of prompt you

to start your own thing quicker right

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here,

but having that sort of support from them

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and the coaching etc.,

that that grew into a different person.

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I'm, I'm assuming, right.

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It just sounds like

it was that sort of transformation.

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It did, it did.

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It gave me that opportunity.

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And it also gave me another lens

to reflect on because I was actually,

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you know, I was actually depressed

and anxious in that situation.

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So it gave me an insight

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into how organizational culture

can impact mental health massively.

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And you know, one of the,

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one of the reasons why

I became so interested in coaching others

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and became an internal coach

and then, was very interested

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in helping women returners

when they came back to work coaching them,

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and helping to support people

on a more of an individual basis.

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That sort of grew out of that.

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I suppose it sort of stripped away

a layer for me, having been that ambitious

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sort of, you know, strong woman

who was I'm going to get there.

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: 00:16:45

I'm going to do this to, to, to

to actually feel like I'd crumpled

325

: 00:16:49

and crumpled, felt very vulnerable.

326

: 00:16:53

And then when I sort of

came out the other side of that, I

327

: 00:16:57

it made me realize

just how many other people were crumbling

328

: 00:17:00

and not showing it

because I was masking it.

329

: 00:17:02

Nobody knew.

330

: 00:17:03

I see nobody knew that

I felt the way I did.

331

: 00:17:06

So that's really what that was.

332

: 00:17:07

The other part of what you're my passion.

333

: 00:17:11

How can I help people that, you know,

perhaps there in motherhood,

334

: 00:17:14

perhaps there,

you know, trying to be this, trying to be

335

: 00:17:17

that and not feeling

really good enough in any capacity.

336

: 00:17:20

How can I help them feel more confident?

337

: 00:17:22

And that's when I discovered,

338

: 00:17:24

rapid transformational therapy

and trained as a hypnotherapist.

339

: 00:17:28

Wow. That's a that's a big reason, right?

340

: 00:17:30

That's a big why.

341

: 00:17:31

Yeah, because there's so many people

that need that help.

342

: 00:17:33

You know, me coming from out of a,

a, a big organization as well.

343

: 00:17:37

That was the last sort of, sort of

chapter in my life before starting this.

344

: 00:17:42

I've only seen maybe two,

maybe three people actually openly talk

345

: 00:17:46

about these things because the rest

just felt like they couldn't do it.

346

: 00:17:50

Do you sort of see any like,

347

: 00:17:53

mechanisms that help dealing with that

or maybe identifying

348

: 00:17:57

this, this pattern early because,

you know, not many people like, realize

349

: 00:18:00

that, you know, you're just kind of like

running, running, running every day.

350

: 00:18:04

You're just doing the, you know, to do

lists, completing tasks, whatever.

351

: 00:18:08

But you you never stop

and actually listen to yourself.

352

: 00:18:11

So what sort of thinking

should they consider?

353

: 00:18:16

Yeah.

354

: 00:18:16

So I think there's, there's well,

I guess it depends

355

: 00:18:21

in the organizational context,

I think what makes a difference

356

: 00:18:25

is having honest human conversations.

357

: 00:18:30

When leaders,

358

: 00:18:34

stop overthinking

what it means to have a conversation

359

: 00:18:38

with somebody and don't make it

kind of this formal sort of like.

360

: 00:18:41

And what are we going to talk about today

kind of approach and actually

361

: 00:18:44

connect with somebody simple, like,

how are you doing?

362

: 00:18:47

Or, you know, just

connecting on a human level

363

: 00:18:50

that opens the door for people to

364

: 00:18:54

but to be okay, to not be okay.

365

: 00:18:55

And that is so important when it,

366

: 00:18:59

when that, when people can just express

that it stops it from bottling up.

367

: 00:19:03

Because I think people hold the tension

in the workplace,

368

: 00:19:07

then they're holding it at home and that

you know, and the drive to the commute

369

: 00:19:11

to and from becomes the only place

where they can literally maybe.

370

: 00:19:15

I mean, I used to cry on the way to work,

and there was a point in the journey,

371

: 00:19:19

whereas

because I was just felt so pressured,

372

: 00:19:22

there was a point in the journey

where I knew that if I stopped at this,

373

: 00:19:26

if I could stop myself

crying at that point,

374

: 00:19:28

no one would know, my eyes

wouldn't be perfect and I'd be okay.

375

: 00:19:31

But if I or if I cried beyond that point,

then everyone would know

376

: 00:19:34

and I'd be,

you know, I'd have to go in the toilets

377

: 00:19:37

and wait until my, you know,

and there are people living like that.

378

: 00:19:41

That's not just me.

379

: 00:19:42

That's a lot of people

that struggle in that way.

380

: 00:19:45

Because when I

when that had happened to me

381

: 00:19:47

and I sort of realized

and there was a there's

382

: 00:19:51

a man called Tim Kanter

that's written a book about depression.

383

: 00:19:55

And it was I heard him on the radio

and it was it was just

384

: 00:19:58

one of those epiphanies where he called it

the curse of the strong.

385

: 00:20:02

And that was the moment I realized

it wasn't actually about weakness.

386

: 00:20:06

It was about trying to be too strong.

387

: 00:20:08

Okay.

388

: 00:20:08

Because if you keep pushing,

you know, through like if you were to put

389

: 00:20:14

more and more current through a system,

at some point it's going to blow.

390

: 00:20:18

Yes. Like it's not about strength.

391

: 00:20:22

The strength in carrying on

392

: 00:20:24

is what's is what causes

the kind of circuit to break.

393

: 00:20:28

And so I think that repositioning

of an acknowledgment

394

: 00:20:33

and I think leaders and organizations

have a massive role

395

: 00:20:35

to play in helping,

you know, where is the pressure,

396

: 00:20:39

what are they doing or not doing

that's adding or contributing to that.

397

: 00:20:43

How are they helping employees

398

: 00:20:46

to, to to to take away some of the stress.

399

: 00:20:49

And there are some very basic,

simple things like,

400

: 00:20:52

do people really know

what's expected of them, or

401

: 00:20:55

are you leaving a lot of space

for uncertainty and ambiguity?

402

: 00:20:58

And because that's where people

will start to become nervous,

403

: 00:21:01

that become triggered? Am I getting it

right? Am I getting it wrong?

404

: 00:21:04

Do I know?

405

: 00:21:05

So that's number one.

406

: 00:21:06

Do people

just know what's expected of them?

407

: 00:21:08

What good. Looks they check? Yeah.

408

: 00:21:10

How can you check with them? Do you,

do you know. Do you need anything?

409

: 00:21:12

The second one is free

me from unnecessary stress.

410

: 00:21:15

So do I have what I need to be able to do

my job?

411

: 00:21:18

Yeah. You know, do I have the systems?

Do I have the.

412

: 00:21:21

Because if I've got those two things,

I know what's expected of me.

413

: 00:21:24

I've got everything I need to get it done.

414

: 00:21:25

I can crack on because as human beings

we like to be doing meaningful,

415

: 00:21:29

productive work. You know. Of course.

416

: 00:21:31

People that seem to show that they care

about just

417

: 00:21:34

basic, basic

things that organizations can do.

418

: 00:21:37

But when you're an individual

and your own business,

419

: 00:21:42

you have to be thinking about these things

for yourself.

420

: 00:21:44

Yeah, I found myself scheduling things

because otherwise it

421

: 00:21:50

you know, it's easy to forget

that you have to take care of yourself.

422

: 00:21:53

Even sometimes an evening walk.

423

: 00:21:55

You know, something as simple as that.

424

: 00:21:57

You know, that's gotta have a

a slot in your diary, because otherwise,

425

: 00:22:02

you know, there's always an extra email

that you can respond to.

426

: 00:22:05

There's always an extra phone call

you can make. Yeah.

427

: 00:22:08

And there's always that,

you know, and naturally,

428

: 00:22:10

if you are starting your own thing,

you're gonna have that drive to do it.

429

: 00:22:14

But you have to pause.

430

: 00:22:15

Right. Yeah. That's the drive to do it.

431

: 00:22:17

And there's the utter terror that

if you don't work, you don't get paid.

432

: 00:22:21

That's it. Yeah.

433

: 00:22:22

And and that is, it might sound a bit,

extreme to call it terror,

434

: 00:22:26

but that is literally

what people experience

435

: 00:22:29

because it's like all of a sudden,

you know,

436

: 00:22:30

you you've got a runway to get a business

going,

437

: 00:22:32

you've got X amount of savings and,

and you have a, you know,

438

: 00:22:38

that that's

going to you know that you're going to

439

: 00:22:40

you're going to get a lift off

before, before the savings run out.

440

: 00:22:43

And all of those sorts of considerations

is so common.

441

: 00:22:45

And then the actual nervous system

response of,

442

: 00:22:49

of that worry and fear and anxiety,

what does that do?

443

: 00:22:52

Impedes our ability to think, to wrap,

to be rational in how we're working.

444

: 00:22:57

We might lead us to overwork, burnout,

you know,

445

: 00:23:00

so so there's a lot to consider.

446

: 00:23:03

And the good thing about knowing,

coming back to the strengths conversation,

447

: 00:23:08

the good thing about coming back to

448

: 00:23:10

your strengths is that it can help

you stay in flow energized.

449

: 00:23:14

It can also help

you see your blind spots okay.

450

: 00:23:17

So if you know that you tend to

451

: 00:23:21

not be the best at creating a plan.

452

: 00:23:24

Got the ideas, but the actual kind of nuts

and bolts and instructions

453

: 00:23:27

of how to get things done, you can seek

that information sooner rather than later.

454

: 00:23:31

Rather than trying to reinvent the wheel.

455

: 00:23:33

Somebody else has got the answer.

456

: 00:23:35

They're better equipped to tell you

what it is or to even do it for you.

457

: 00:23:39

So find people

with complementary viewpoints.

458

: 00:23:43

They can see things you can't.

459

: 00:23:44

They can do things you can't.

460

: 00:23:46

And that's going to be a better,

more effective way of of.

461

: 00:23:49

Funny, funny you said that

because literally that's what I'm.

462

: 00:23:52

And I realized it a bit later,

after doing a lot of networking already,

463

: 00:23:57

I realized that this is one of the big

reasons why I seek out these new people

464

: 00:24:01

that I want to connect with,

because that's the kind of tribe,

465

: 00:24:05

sort of like mechanism that I'm trying

to sort of apply to my life.

466

: 00:24:09

And I think one of the

barriers that I see people,

467

: 00:24:13

apply

468

: 00:24:14

to themselves

is, is not investing in support.

469

: 00:24:18

So and it's a minefield

sometimes to get the right support.

470

: 00:24:21

But it's worth, it's worth doing

because otherwise

471

: 00:24:26

what I've seen happen is people

472

: 00:24:30

don't do that.

473

: 00:24:32

Then they're making the mistakes,

then they're in the pain

474

: 00:24:35

of not being where they want to be.

475

: 00:24:36

And then they're then they're like,

you know, it's more of a sort of critical,

476

: 00:24:40

do I carry on with this decision

or do I fold it and go and get a job?

477

: 00:24:44

And it's a vicious.

Loop, isn't it. Yeah, yeah yeah, yeah.

478

: 00:24:46

So getting the right

kind of support is vital and.

479

: 00:24:51

Yeah.

480

: 00:24:52

But having said that, how do you identify

that somebody is actually coachable.

481

: 00:24:57

Maybe they have that sensation of I,

I might need help,

482

: 00:25:01

but then they are so protective

over what they are.

483

: 00:25:03

And you know what they've become that

they don't want to let go of any

484

: 00:25:07

like little bits

and pieces of their like, soul.

485

: 00:25:10

So how do you sort of identify it

from your perspective?

486

: 00:25:14

Obviously you being a professional

that helps these people, obviously,

487

: 00:25:18

that's probably one of the first things

you identify whether this person

488

: 00:25:21

can actually be helped. Right? Yeah.

489

: 00:25:24

So I think there's a number of things

there's a number of ways that this

490

: 00:25:27

this happens.

491

: 00:25:28

So in the corporate environment

492

: 00:25:30

and somebody has gone into a new role

and they are feeling uncomfortable.

493

: 00:25:34

And and it may be showing up in them

not quite making the impact

494

: 00:25:38

not being you know, so

so there's maybe some stakeholder, impact

495

: 00:25:43

they're not making

496

: 00:25:44

or they need a bit of help

to really find their footing in a role.

497

: 00:25:49

And that's when I might work with somebody

from a, corporate perspective.

498

: 00:25:53

And they will share with me

that that discomfort feels like

499

: 00:25:57

they feel like an imposter, you know,

like, who am I to be doing this?

500

: 00:26:00

I don't have the credibility

I don't have.

501

: 00:26:02

I don't know why they think I can do this.

502

: 00:26:04

Well,

all of those things or what I used to do

503

: 00:26:07

now there's been a period of change

and I just don't, I don't I feel at sea.

504

: 00:26:11

I feel a bit lost.

505

: 00:26:12

Okay,

so there's that where it gets identified

506

: 00:26:15

within an organizational context

with business owners and founders.

507

: 00:26:19

What they notice

is the pain and discomfort.

508

: 00:26:23

So there's a

there's a tension that mounts.

509

: 00:26:26

This is my life's work.

510

: 00:26:27

Like this is the this is the thing

I really want to be doing.

511

: 00:26:31

And what I find myself doing

instead is saying

512

: 00:26:34

yes to that kind of work

to over delivering.

513

: 00:26:37

So I never seem to have time

to work on my stuff.

514

: 00:26:40

I see.

515

: 00:26:40

So that I,

516

: 00:26:41

you know, I or I don't, I'm, you know,

why aren't I posting about this?

517

: 00:26:45

Why aren't I publishing that article?

518

: 00:26:47

Why aren't I going for the speaking gig?

519

: 00:26:49

So you'll see other people going past

you on the journey,

520

: 00:26:53

and then they're probably sitting there

thinking, well, I know the steps.

521

: 00:26:56

So I've already had the business coaching.

522

: 00:26:58

Like I know what I meant to be doing,

523

: 00:27:01

and I know that I'm the problem.

524

: 00:27:02

I'm the biggest problem here.

525

: 00:27:04

And they start to look at alternatives,

you know, am I going to

526

: 00:27:07

am I going to manifest this?

527

: 00:27:09

Am I, am I going to go into like do

any therapy to understand

528

: 00:27:12

about my childhood and my past?

529

: 00:27:14

Is that is that what it all is?

530

: 00:27:15

Because I know I had a tough childhood

and this happened and that happened,

531

: 00:27:18

you know,

and all of these different things

532

: 00:27:20

take them off on side routes

and then hopefully they discover me.

533

: 00:27:25

They see where, you know,

they see something

534

: 00:27:27

I've written and I talk about, you know,

why is it that brilliant

535

: 00:27:31

people talk themselves out of their,

their life's work, their best work?

536

: 00:27:36

That messaging really resonates

with my ideal client

537

: 00:27:40

because they literally like,

that's the question I'm asking myself.

538

: 00:27:45

Everyone else is like, go for it.

539

: 00:27:46

Write the book, do the Ted talk,

you know,

540

: 00:27:50

go for it in your business,

launch the offer.

541

: 00:27:54

And the only person that's holding

back is me.

542

: 00:27:58

Even though logically,

I know I've got the experience,

543

: 00:28:00

I've done all the

qualifications and then some,

544

: 00:28:05

and it's infuriating.

545

: 00:28:07

Why aren't I doing it? Yeah.

546

: 00:28:09

It took me seven months

to start recording the podcast.

547

: 00:28:13

Oh, wow.

548

: 00:28:13

Yeah,

seven months before it was like a, again,

549

: 00:28:17

a ruminating in my mind, like just,

you know, until it grew to a point where,

550

: 00:28:23

okay, that bubble needs to burst,

like as soon as possible.

551

: 00:28:27

So I, you know, I didn't enjoy

looking at myself on the video,

552

: 00:28:30

listening to my own voice, etc.

553

: 00:28:32

the typical sort of obstacles

when we start exploring

554

: 00:28:35

these sort of activities, right,

and putting stuff on social media,

555

: 00:28:38

we don't feel like we look okay or sound

okay.

556

: 00:28:42

So in order to tackle that, I literally

just brute force my way through it.

557

: 00:28:46

So I sat down for three hours

straight in front of the camera.

558

: 00:28:49

I just recorded myself

and then I forced myself to listen to it.

559

: 00:28:52

Three days later, gone. Yeah.

560

: 00:28:54

So it was for me.

561

: 00:28:55

It was just that brute force, like,

just push through it, do it

562

: 00:28:58

and you're gonna get used to it.

And that was it.

563

: 00:29:01

So yeah, there's definitely I mean,

564

: 00:29:03

the mind learns by repetition and I think

repetition is a big thing of it.

565

: 00:29:07

I think you have to have a big enough

566

: 00:29:09

why to make you to put yourself

in that discomfort anyway.

567

: 00:29:12

Yeah.

568

: 00:29:12

I have a philosophy.

569

: 00:29:16

Part of my methodology, I call it go.

570

: 00:29:19

So it's not quite the same as Feel

the Fear and Do it anyway.

571

: 00:29:22

But, because my method also involves

understanding what your strengths are

572

: 00:29:26

and using them, you know, thinking.

573

: 00:29:28

So instead of going into something,

574

: 00:29:30

thinking,

I'm going to be bad at there, some

575

: 00:29:33

hate myself, you know,

I sound like a Brummie, blah, blah blah,

576

: 00:29:37

all of that sort of thing.

577

: 00:29:39

Which of course I've thought of, as well,

578

: 00:29:42

you know, it's thinking, well,

what what what am I doing here?

579

: 00:29:45

Why am I doing this?

580

: 00:29:46

What am I contributing?

581

: 00:29:48

What's good about me?

582

: 00:29:49

Instead of and having a better

an orientation, that's a bit more,

583

: 00:29:53

encouraging, positive,

584

: 00:29:57

realistic,

and not expecting yourself to be perfect.

585

: 00:30:01

And the more people show up

586

: 00:30:05

as themselves, the more it

587

: 00:30:07

gives other people to be permission

to be themselves as well.

588

: 00:30:10

Yeah.

589

: 00:30:10

And I had a lot of these hang

ups as well.

590

: 00:30:13

So when I discovered, hypnotherapy

and rapid transformational therapy,

591

: 00:30:17

I was absolutely blown away

by the fact that someone you could,

592

: 00:30:21

you could have one session with somebody,

593

: 00:30:23

you could essentially get to the root

cause of the issue

594

: 00:30:27

that they had come with, transform it

and help them

595

: 00:30:32

rewire their brain,

596

: 00:30:34

you know, can create new neural

pathways, pathway pathways,

597

: 00:30:38

new learning that enabled them

to essentially, you know, feel,

598

: 00:30:44

think and behave differently

in the way that they wanted to.

599

: 00:30:49

And I was so bought into that

and what was possible

600

: 00:30:52

and what it made possible for them

and for me,

601

: 00:30:55

that I had to overcome the fact

that I hated the sound of my own voice

602

: 00:31:00

if I was, you know, if there's a voicemail

and you listen back to it.

603

: 00:31:04

I used to hate the sound of my own voice.

604

: 00:31:06

And then here I was

605

: 00:31:08

signing up to

606

: 00:31:09

of pounds worth of training that

the product that the service I would.

607

: 00:31:13

Be offering. My voice.

608

: 00:31:15

And not only that, creating

bespoke hypnosis audios for my clients.

609

: 00:31:21

Got it.

610

: 00:31:22

Well, that's.

611

: 00:31:24

Yeah, if if anything feels scary,

that must.

612

: 00:31:26

Be it.

613

: 00:31:27

So yeah, it was one of those examples. And

614

: 00:31:31

so so again, it's galvanizing the why.

615

: 00:31:35

It's the what does this make possible.

616

: 00:31:36

It's putting yourself in that, in that,

curious

617

: 00:31:41

experimental mindset.

618

: 00:31:45

Because then when you approach

something like that

619

: 00:31:46

and you take a small step

towards it, for you,

620

: 00:31:49

it was quite a big step sitting there

and recording yourself for three hours.

621

: 00:31:52

But it was it was

622

: 00:31:53

there was the safety in it

that you didn't have to make it public.

623

: 00:31:55

It was used.

624

: 00:31:57

For just sitting there

in front of a camera.

625

: 00:32:01

That was exactly. My thinking.

626

: 00:32:02

Yeah, yeah.

627

: 00:32:02

So I it doesn't have to go,

you know, public, but it's just for me to

628

: 00:32:06

break through that.

Like I hate myself on the video.

629

: 00:32:09

I hate myself,

you know, in terms of listening to it.

630

: 00:32:12

So that was literally the two purposes.

631

: 00:32:13

But then it helped with the other stuff

just by default.

632

: 00:32:17

So I always had that little thing

in my mind that I wanted to speak well.

633

: 00:32:22

And this is a really powerful example

of where you've got

634

: 00:32:25

a natural talent and natural valuing

of something, of language, of words,

635

: 00:32:30

of communication, of effectively

getting ideas over to other people.

636

: 00:32:36

That gives you an energizing to you.

637

: 00:32:38

You can feel that from you,

from the very first moment that we met.

638

: 00:32:42

And, you have to pair that

with skills and knowledge.

639

: 00:32:49

If to, to

640

: 00:32:50

then build something with that,

to do something with that.

641

: 00:32:53

And this is a great example of,

of how you make something that's a talent

642

: 00:32:57

into a strength,

something that can lead you to success.

643

: 00:33:00

Got it. Okay.

644

: 00:33:02

Maybe let's let's mention the, the idea

of the webinar that you have in mind.

645

: 00:33:07

You know, you've been running it for

a little while now, so it's it's growing.

646

: 00:33:10

So, you know, can I,

can you tell us a bit more about this one?

647

: 00:33:14

Yeah.

648

: 00:33:15

Well, the question that's always,

sort of plagued by my clients is, is

649

: 00:33:20

why am I holding myself back?

650

: 00:33:21

So my webinar is all about

why do brilliant women

651

: 00:33:26

talk themselves out of their life's work?

652

: 00:33:31

And that is the question

lots of people are resonating with.

653

: 00:33:33

And I have some very straightforward

ways of helping people

654

: 00:33:38

understand what that is so they don't feel

like they're going mad anymore.

655

: 00:33:42

And most importantly,

some ideas about how they can

656

: 00:33:45

how they can break through that

so that most importantly,

657

: 00:33:49

they're not holding themselves

back from the, you know, their

658

: 00:33:52

their life's work, their life's goals.

659

: 00:33:54

And one of my favorite things to share

is my reframe of imposter syndrome.

660

: 00:33:59

Okay. Okay.

661

: 00:34:02

Is there like, there

is there, like, a number of steps to it?

662

: 00:34:05

What would you say?

663

: 00:34:05

What how how can we sort of tackle

that one?

664

: 00:34:08

Okay,

so the secret behind imposter syndrome

665

: 00:34:11

is that, it's an illusion of our own

making.

666

: 00:34:14

Right. Okay.

667

: 00:34:15

There's really just two things going on.

668

: 00:34:18

And the first thing.

669

: 00:34:19

So the first thing is to notice, like,

oh, I'm in a situation

670

: 00:34:22

where I feel like an imposter. Right?

671

: 00:34:24

That's your signal.

672

: 00:34:25

And then there's two things going on.

673

: 00:34:28

So the first thing is, what is it

674

: 00:34:30

that I'm thinking about myself

675

: 00:34:33

in this situation

that's making me feel uncomfortable?

676

: 00:34:36

Like I'm not good enough, right?

677

: 00:34:38

Okay, I'm

going through the process, as you said.

678

: 00:34:41

Okay.

679

: 00:34:41

And then the second part is,

what am I thinking and believing

680

: 00:34:45

about the situation that's making me feel

like I don't belong here?

681

: 00:34:51

Okay.

682

: 00:34:51

Got it.

683

: 00:34:52

If you ask yourself those two questions

when you're in that situation,

684

: 00:34:57

you will come up with a list like.

685

: 00:34:59

Okay. I'm not experiencing that.

686

: 00:35:02

I don't have as many qualifications

as those people or I haven't done this.

687

: 00:35:07

So I'm I'm not that person.

688

: 00:35:10

And you'll start to kind of put

those things down, and then you'll realize

689

: 00:35:13

you've got to look at that list

and you go, is it true?

690

: 00:35:15

So is it objectively actually true.

691

: 00:35:18

Okay. Okay. Wow.

692

: 00:35:20

That's so powerful and yet so easy.

693

: 00:35:23

Like you know,

why don't we all just like by default.

694

: 00:35:26

So, you know,

think of that. That's amazing.

695

: 00:35:28

Yeah.

696

: 00:35:29

The number of times that I,

I was feeling like this.

697

: 00:35:32

I'm unbelievable. Unbelievable.

698

: 00:35:34

The thing is, it's

how we're worried, though, because we we

699

: 00:35:37

we go as far as feeling the discomfort,

and we make that mean something about us.

700

: 00:35:41

True.

701

: 00:35:42

And then survival

coping mechanisms kick in.

702

: 00:35:45

So then brain.

703

: 00:35:46

Yeah. Exactly.

704

: 00:35:47

So you know and it comes out as okay.

705

: 00:35:49

So I'm not going to put my hand up

I'm not going to ask the question.

706

: 00:35:52

I'm not going to sell my services

for as much as I want.

707

: 00:35:56

I'm going to overdeliver. Because

708

: 00:35:58

what if what if I'm not enough?

709

: 00:36:01

If I don't over prepare?

710

: 00:36:03

It's those those coping mechanisms,

you know, are automatic.

711

: 00:36:07

They switch in because if we can

just hold it and go, oh, hang on a minute.

712

: 00:36:11

What did they say about imposter syndrome?

713

: 00:36:13

It's probably not true.

714

: 00:36:15

How do we find out?

715

: 00:36:16

We're going to ask ourselves

those two questions.

716

: 00:36:18

I see. Wow.

717

: 00:36:20

It makes total sense.

718

: 00:36:24

All right.

719

: 00:36:25

Some free coaching guys.

720

: 00:36:26

I mean that's literally the model that I,

that I use with with my clients.

721

: 00:36:31

So it's how we can make progress

really, really quickly

722

: 00:36:35

because when you're coaching

somebody using it you're doing it live.

723

: 00:36:38

You're actually working

through those real life scenarios.

724

: 00:36:40

You're helping

people feel more resourceful,

725

: 00:36:42

more equipped

going into their next situation.

726

: 00:36:46

And and in that way we can go forward,

as I call it, which is actually a move

727

: 00:36:51

that we know is going to feel potentially

uncomfortable and familiar.

728

: 00:36:55

You know, it's a learning environment,

it's experimental,

729

: 00:36:58

and it's in the service

of moving us towards that.

730

: 00:37:01

is there like,

731

: 00:37:02

transformation story that you go back to

when you, when you look at the clients

732

: 00:37:07

that you've worked with?

733

: 00:37:08

Is there something that's,

you know, maybe like, oh, you know, like

734

: 00:37:12

I always remember that person

735

: 00:37:13

because that the transformation

that she or he went through was like so

736

: 00:37:17

like powerful or so like, you know, just,

you know, wharf like remembering.

737

: 00:37:21

Do you have, like, a client like this?

738

: 00:37:24

So it's working with people like that

that have informed what I do now.

739

: 00:37:28

And so a recent session with a lady,

740

: 00:37:32

who was procrastinating massively

on her own business.

741

: 00:37:35

I literally got an update from her

last week.

742

: 00:37:39

She was just off like a rocket,

743

: 00:37:44

like she's, she said, I've been to this.

744

: 00:37:47

I went to a networking meeting, I spoke to

I spoke to somebody I asked.

745

: 00:37:52

I asked about going

746

: 00:37:53

and visiting her network,

and I've also asked if I can be a speaker.

747

: 00:37:56

She sent me the form to complete to be a

speaker, and I sent that off as well. Wow.

748

: 00:38:01

And then that was just one of about

five examples.

749

: 00:38:04

Yeah.

750

: 00:38:05

And this this woman had been,

like completely

751

: 00:38:08

stuck procrastinating,

not moving her business forward.

752

: 00:38:11

And then literally

we did a session within a week.

753

: 00:38:14

There was a number of noticeable sheets

that had made.

754

: 00:38:18

So where was the procrastination

coming from.

755

: 00:38:21

What was the.

756

: 00:38:23

Yeah.

757

: 00:38:24

So so so patterns

learned from from childhood around

758

: 00:38:29

you know being it's safe

safer to be to be small okay.

759

: 00:38:34

To not be seen, to not be a nuisance.

760

: 00:38:38

Those kinds of patterns.

761

: 00:38:40

And that's that's not unusual.

762

: 00:38:44

So the specifics of people's situations

might be different.

763

: 00:38:49

But, you know, if you had

764

: 00:38:50

a, you know, even if you think

you had like the, you know,

765

: 00:38:54

oh, my, my childhood was really normal

then, you know, loving, etcetera.

766

: 00:38:58

There's always,

767

: 00:38:59

you know, there's something

a teacher may have said something to you.

768

: 00:39:03

Yeah. You know, Mr.

769

: 00:39:04

Cross told me I was a monkey in maths

and put me at the front of the class.

770

: 00:39:07

Made me believe

I was absolutely rubbish at mass.

771

: 00:39:10

I was still in the top set.

772

: 00:39:12

Still in top set at maths.

773

: 00:39:13

But given that impression, that belief.

774

: 00:39:16

Mrs. Hill, first school assembly,

practicing my lines with my dad.

775

: 00:39:20

My one line about tadpoles.

776

: 00:39:22

The first time we did the

the rehearsal for it,

777

: 00:39:27

I projected my line as my dad had,

778

: 00:39:30

you know, told me to do and she she said,

779

: 00:39:35

shut your mouth, Emma.

780

: 00:39:37

We don't want to see your tonsils.

781

: 00:39:40

All right?

782

: 00:39:40

Okay.

783

: 00:39:41

The shame,

the humiliation, the embarrassment.

784

: 00:39:44

Your brain remembers things.

Oh, absolutely.

785

: 00:39:47

So, you know, it's those things,

the patterns that get repeated

786

: 00:39:51

and you learn best not be too much,

you know? So.

787

: 00:39:54

And this is why I say it.

788

: 00:39:56

It tends to surface when things matter.

789

: 00:39:59

Yeah. Because now it matters.

The stakes are higher.

790

: 00:40:01

Yeah. Stakes are higher for you.

791

: 00:40:03

It means more to you to do this work.

792

: 00:40:04

It means more to you to get that business

out, to be your own boss.

793

: 00:40:08

Whatever is your. Why?

794

: 00:40:09

Yeah.

795

: 00:40:10

The stakes are all of a sudden higher,

and there's less

796

: 00:40:13

protection around you from other sources.

797

: 00:40:16

And so your your your systems are up.

798

: 00:40:20

Oh, yeah. What do we learn about that?

799

: 00:40:23

Yeah.

800

: 00:40:24

Better not do it. So that's right.

801

: 00:40:27

And how do you see.

802

: 00:40:28

Because there is this argument between

what is the more important question

803

: 00:40:32

to ask ourselves.

804

: 00:40:33

Is it about the who you know.

805

: 00:40:35

Or is it about what you know.

806

: 00:40:37

So you being in your niche, you know which

one would be more important for for you.

807

: 00:40:42

That's a really good question.

808

: 00:40:44

And, my honest answer is

I've probably focused on the.

809

: 00:40:48

What.

810

: 00:40:50

I know, and actually now.

811

: 00:40:53

I'm focusing more on the who.

812

: 00:40:55

Yeah. Makes sense.

813

: 00:40:58

And with the clients

that you've seen over the years.

814

: 00:41:02

Would you say there is a

815

: 00:41:04

like a breakthrough point that you could

sort of pin down in terms of how long

816

: 00:41:10

it takes for them to actually break

through those first sort of barriers?

817

: 00:41:13

Is it like a month, half a year?

818

: 00:41:15

Is it a week?

819

: 00:41:16

Yeah, I would say two sessions and then

the rest of it is putting into practice.

820

: 00:41:21

Oh, okay.

821

: 00:41:22

We discover

well and and actually living it.

822

: 00:41:25

Wow. So yeah, the, the finely honed

823

: 00:41:30

honed the technique and the methodology

and the reason, the reason why I put

824

: 00:41:35

so, so the phases of the, the,

the model that I've put together

825

: 00:41:39

over the evolution of time from working

with people on this and overcoming it,

826

: 00:41:43

you know, navigating it

all myself as well.

827

: 00:41:46

Is it actually if people have, discover

who they really are, like

828

: 00:41:49

if they really have a language for like,

oh, this is a this is a talent of mine.

829

: 00:41:54

Okay.

830

: 00:41:54

I see, and they can start to have a better

that truer picture of themselves.

831

: 00:41:58

Okay.

832

: 00:41:58

It makes comparing to others

pretty irrelevant because there's

833

: 00:42:02

a 1 in 33,000,000 chance of somebody

having the same top five strengths.

834

: 00:42:06

This. You sure?

835

: 00:42:06

So that helps to give you a language

of how unique you are.

836

: 00:42:09

So you can lean into that more and start

to trust it more.

837

: 00:42:11

So then that one model of the imposter

syndrome

838

: 00:42:15

kind of brain starts to get, you know,

that that illusion gets shattered.

839

: 00:42:20

You're seeing a truer picture of you.

840

: 00:42:22

Then we, then we, we look at,

you know, what's been holding

841

: 00:42:25

you back in terms

of those unconscious patterns.

842

: 00:42:28

So that's two areas of, of, of, of things

that weren't conscious to you before.

843

: 00:42:32

How how you're uniquely talented

and brilliant,

844

: 00:42:35

the patterns and conditioning

that you didn't realize, like a hot air

845

: 00:42:39

balloon, like something was like tethering

you, you know, and now you see it.

846

: 00:42:44

And we can cut that tether.

847

: 00:42:46

You can then start to lift off.

848

: 00:42:49

So those two things are pretty

transformational in another selves.

849

: 00:42:52

Okay.

850

: 00:42:53

And in my three month program,

we spend the rest of the time

851

: 00:42:58

putting that experimenting with that.

852

: 00:42:59

Right.

853

: 00:43:00

What's the what's the move then

how do you practice navigating that?

854

: 00:43:02

Because people, you know,

you can find your voice

855

: 00:43:05

and your confidence

and you can be ready to step into a room.

856

: 00:43:08

But there are things that we haven't

learned, like how to set boundaries, like,

857

: 00:43:12

oh, like I get it.

Like I'm feeling all confident.

858

: 00:43:15

But then there's like,

859

: 00:43:15

oh, part of me doesn't really understand

what to do in this situation.

860

: 00:43:18

What what's the instructions to follow?

861

: 00:43:21

And that's where the coaching

and the being like a running body parts

862

: 00:43:24

to come in.

Because then we can look at the situation.

863

: 00:43:26

What have you got coming up.

How are you going to approach it.

864

: 00:43:29

What are you scared of.

What's coming up for you?

865

: 00:43:31

What talents have you got that

you can bring to help you with this?

866

: 00:43:34

You know, how can we practice it?

867

: 00:43:37

Like what's going to

and what's the what's the sort of easiest,

868

: 00:43:40

most straightforward way

of navigating that. Yeah.

869

: 00:43:43

And then we review.

870

: 00:43:44

I can imagine that some of the traits

are actually getting us in trouble, like,

871

: 00:43:47

you know, being a people pleaser

and stuff like that.

872

: 00:43:50

Obviously that's, you know,

even though it's part of your personality,

873

: 00:43:52

it sometimes gets you into trouble. Yeah.

874

: 00:43:55

So it might be that the

875

: 00:43:56

the next time you have the conversation

with the client and you're about to go.

876

: 00:44:00

Don't worry, I will fit that in.

877

: 00:44:02

And you know, you and you know that.

878

: 00:44:04

In there. Yeah.

879

: 00:44:05

And you know that yet

880

: 00:44:06

again, that's costing you to fight time

with your family.

881

: 00:44:09

Yeah. It's costing your peace of mind.

882

: 00:44:11

It might actually be costing you revenue

because now your,

883

: 00:44:15

your, your, your training,

your customer that it's okay to go

884

: 00:44:18

beyond the scope,

you know, whatever it is.

885

: 00:44:20

So it might be that that's part

of what we're practicing okay.

886

: 00:44:23

So like role play it. Why don't we.

887

: 00:44:25

You know I get my clients to think through

how have that new mental model,

888

: 00:44:30

that new blueprint for your mind to follow

889

: 00:44:32

so that you don't automatically

go down, that.

890

: 00:44:34

Yes, course I'll do that for you.

891

: 00:44:37

Yeah.

892

: 00:44:37

It's like a default, you know? Like. Yes.

893

: 00:44:40

Why not?

894

: 00:44:41

you mentioned, a keyword,

which I'm really curious about.

895

: 00:44:44

And that's manifestation.

896

: 00:44:46

All right.

897

: 00:44:47

So does it hold

a, a, a big part in your sort of program?

898

: 00:44:50

Do you also work through that with,

899

: 00:44:52

with your clients

in any way, shape or form?

900

: 00:44:54

Do you include it?

901

: 00:44:56

Because

902

: 00:44:56

it's, it's part of a more like

a, let's say, element of it.

903

: 00:45:00

Right.

904

: 00:45:01

But there is a, a, a legal sort of legal,

legit element to it.

905

: 00:45:06

Like, you know, you kind of attract

what you project. Right.

906

: 00:45:09

So what would you say

on that sort of point?

907

: 00:45:12

So where I see people stuck

and I've had this recently on calls

908

: 00:45:17

and I'm like, this tells me they're not

quite ready to work with me yet.

909

: 00:45:22

So like,

I'll be like I'm manifesting every day.

910

: 00:45:24

I'm, you know,

and but there's a big part of them

911

: 00:45:27

that's not aligned with what they're

trying to manifest because it's so,

912

: 00:45:30

so the the mind can't hold

two conflicting beliefs, right?

913

: 00:45:34

They will cancel each other out.

914

: 00:45:35

So if part of you saying I am confident,

you know, I'm, I'm

915

: 00:45:40

charging this, I'm earning this or

whatever it is you're sort of affirming

916

: 00:45:44

and putting out into the universe,

hoping to get back

917

: 00:45:47

if the other part of you is going,

yeah, but you're foster and,

918

: 00:45:50

you know, there's

a there's that sort of disconnect with it.

919

: 00:45:53

And then the two things

that are cancel each other out.

920

: 00:45:56

And this is why

921

: 00:45:57

what what's interesting about the work

that I do is it feels like manifesting.

922

: 00:46:01

Because what we do in the two

923

: 00:46:04

most main modalities that we're using,

the strength coaching, will, of course,

924

: 00:46:09

when you do stuff that's aligned

with your strengths, what do you get?

925

: 00:46:12

Energy.

926

: 00:46:14

What do you get

when you project better energy?

927

: 00:46:16

Will you get it reflected back

so you find that things go easier?

928

: 00:46:20

Doors seem to open for you.

929

: 00:46:22

You get a more positive response.

930

: 00:46:23

Hey you're more successful. Yeah.

931

: 00:46:25

So that's one aspect where it feels like

oh there's flow

932

: 00:46:29

happening here between me and life

and that feels good.

933

: 00:46:33

And then the other aspect,

the hypnotherapy work that I do,

934

: 00:46:37

we're literally creating a new blueprint

for your mind to follow.

935

: 00:46:40

I see, so the hypnosis audios

that I create, the bespoke audios

936

: 00:46:43

that I create for my clients,

are actually giving you your mind

937

: 00:46:47

and therefore your activating system

938

: 00:46:50

a a set of things to focus on and model.

939

: 00:46:54

So you know, nothing exists outside of us

except for, you know, perception.

940

: 00:46:59

Anyways, you might as well make it

go in your favor.

941

: 00:47:01

And rather than seeing yourself

942

: 00:47:03

falling over,

tripping over your lines, it going badly.

943

: 00:47:07

You know, whatever mental images you're

944

: 00:47:10

you're you're conveying

because the mind responds to the words

945

: 00:47:13

you say to yourself and the mental images

that you are giving yourself.

946

: 00:47:18

Creating, give yourself better ones.

947

: 00:47:23

And when you excite the mind

with powerful language, with, descriptive

948

: 00:47:31

words, exciting words, words

have an energy to them as well.

949

: 00:47:36

So the audios that I create,

950

: 00:47:38

because they're so aligned

with what people have told me they want,

951

: 00:47:41

if they want to be the Enigma

matic inspirational speaker,

952

: 00:47:47

they've got to see themselves

on the stage, people

953

: 00:47:51

looking at them like nodding their head,

loving what they're saying.

954

: 00:47:56

Yeah, you know, people coming up to them

955

: 00:47:58

after saying, wow, what you just said

there was amazing.

956

: 00:48:02

It really resonated with me.

957

: 00:48:04

That's that's the imagery.

That's the path.

958

: 00:48:07

And when people when you say that to them

and when you say it to yourself

959

: 00:48:11

like you can feel it,

it feels true, it feels what you want.

960

: 00:48:16

And you go into a room with that energy

and it's way, way different.

961

: 00:48:20

Wow. So you basically get

yourself in a specific state

962

: 00:48:25

before it actually happens.

963

: 00:48:26

Yeah, exactly.

Yeah. Some people call it mental.

964

: 00:48:29

So I mean, athletes, elite

athletes are been doing it for for.

965

: 00:48:35

Oh yeah.

966

: 00:48:36

You know, and the mind is a powerful tool.

967

: 00:48:38

There's even so there's research.

968

: 00:48:40

There was a study done

of a guy who was a swimmer,

969

: 00:48:43

and he had a coach that recognized that

in part of his muscle structure,

970

: 00:48:47

there was a muscle that

if he could develop that muscle more, so,

971

: 00:48:52

his technique would improve. Okay.

972

: 00:48:54

And they used visualization for him

to develop the muscle.

973

: 00:48:56

Interestingly.

974

: 00:48:58

He actually, you know,

trained that muscle using his mind.

975

: 00:49:02

And it's.

976

: 00:49:03

Yeah, so so the mind is so, so powerful

977

: 00:49:06

and we tend to use it to

978

: 00:49:09

rip ourselves up

or disadvantage ourselves rather.

979

: 00:49:11

Than, or binge on social media. Yeah.

980

: 00:49:15

In the

direction that we want to travel in.

981

: 00:49:17

Yeah. Well it's, it's not a cliche then.

982

: 00:49:20

And it's not really like just a saying,

you know, when we say like you go

983

: 00:49:24

where you look.

984

: 00:49:25

That's, that's kind of true isn't it.

985

: 00:49:27

You know, same for go, you know,

driving a car or a bike or whatever.

986

: 00:49:30

Same in in our development

journey like. You.

987

: 00:49:34

You look this direction

and you're gonna go there.

988

: 00:49:37

A lot of it is stripping away

the complication.

989

: 00:49:40

I see, I see. Wow.

990

: 00:49:42

So we've got a, a a bit of a community

growing right now.

991

: 00:49:48

And we occasionally get a few questions

for the guests.

992

: 00:49:51

Right.

993

: 00:49:52

And what I noticed so far

the biggest question by a mile

994

: 00:49:57

was around dealing with rejection,

especially when you're

995

: 00:50:00

at that earlier stage

of building your own thing.

996

: 00:50:03

Yeah, there's a lot of,

I mean, the thing is, is in like,

997

: 00:50:06

rejections,

a big thing for us as human beings.

998

: 00:50:09

Like, if we were rejected as a child,

that we would have died like, so.

999

: 00:50:13

So it's no wonder it's a big thing

and and it's okay for,

: 1000

00:50:16,200 --> 00:50:19,200

for, you know, it's important mechanism

that we have in built with us.

: 1001

00:50:19,240 --> 00:50:20,840

Obviously

it's not very helpful in business

: 1002

00:50:20,840 --> 00:50:23,440

when rejection

is going to be a part of it. Yeah.

: 1003

00:50:23,440 --> 00:50:25,240

So what I would, what I would

: 1004

00:50:25,240 --> 00:50:29,400

really, get people to think about is

what's the mental model

: 1005

00:50:29,400 --> 00:50:35,760

that you need to adopt in order to be okay

with rejection and reframing it?

: 1006

00:50:35,760 --> 00:50:38,160

So, you know, what is it actually mean?

: 1007

00:50:38,160 --> 00:50:40,120

Like, what are we making it mean? Yeah.

: 1008

00:50:40,120 --> 00:50:43,720

So we've got to we've

got to think about it in terms of data.

: 1009

00:50:44,280 --> 00:50:46,040

What is it that it's telling us.

: 1010

00:50:46,040 --> 00:50:47,600

Is it the offer. That's not right.

: 1011

00:50:47,600 --> 00:50:49,080

Is it the timing. That's not right.

: 1012

00:50:49,080 --> 00:50:51,320

Is it the client. That's not right.

You know.

: 1013

00:50:51,320 --> 00:50:55,320

So we have to think of it as delay not,

not reject.

: 1014

00:50:55,320 --> 00:50:57,480

I think we're going to keep going. Yep.

: 1015

00:50:57,480 --> 00:51:00,040

And we have to think about it as data,

you know,

: 1016

00:51:00,040 --> 00:51:03,320

because if you keep getting a rejection

then then there's a, there's

: 1017

00:51:03,360 --> 00:51:07,160

a, there's a part, a component,

part of what we're doing that.

: 1018

00:51:07,280 --> 00:51:11,680

That means,

something's not quite landing or working.

: 1019

00:51:11,720 --> 00:51:13,560

And if we can figure out what those

: 1020

00:51:13,560 --> 00:51:17,160

what that part is then,

then I think that's, that's the thing.

: 1021

00:51:17,200 --> 00:51:18,760

And we and nobody's successful.

: 1022

00:51:18,760 --> 00:51:20,440

We think that it can happen overnight.

: 1023

00:51:20,440 --> 00:51:23,320

There's a lot of narrative around

overnight success in business.

: 1024

00:51:23,320 --> 00:51:26,680

And let me show you how to get to this

in this short space of time.

: 1025

00:51:26,880 --> 00:51:30,400

But actually, everybody that's got to

that point has done it

: 1026

00:51:30,520 --> 00:51:33,360

through the way

that we as human beings learn, which is

: 1027

00:51:34,960 --> 00:51:35,560

the mistake.

: 1028

00:51:35,560 --> 00:51:37,440

Yes, reps is making the mistakes.

: 1029

00:51:37,440 --> 00:51:40,440

It's it's it's grafting. It's fail fast.

: 1030

00:51:40,720 --> 00:51:42,120

Yeah, exactly.

: 1031

00:51:42,120 --> 00:51:46,120

So we have to kind of let go of again,

what are we expecting from ourselves

: 1032

00:51:46,120 --> 00:51:47,080

in this situation.

: 1033

00:51:47,080 --> 00:51:51,480

And we expecting to get 100% strike rate

if something we've never done before.

: 1034

00:51:52,040 --> 00:51:53,400

Like that's just not reasonable.

: 1035

00:51:53,400 --> 00:51:54,040

Never going to happen.

: 1036

00:51:54,040 --> 00:51:56,520

So go back to that imposter

syndrome model.

: 1037

00:51:56,520 --> 00:51:59,600

You can apply it to any time you're

feeling self-doubt, like, what am I?

: 1038

00:51:59,800 --> 00:52:01,480

What am I making this mean about me?

: 1039

00:52:01,480 --> 00:52:02,720

Like that isn't true.

: 1040

00:52:02,720 --> 00:52:04,400

Yeah, it's not that you're rubbish.

: 1041

00:52:04,400 --> 00:52:06,280

It's not that you're off as rubbish. It's

not this.

: 1042

00:52:06,280 --> 00:52:07,960

It's not that.

And what are you thinking about?

: 1043

00:52:07,960 --> 00:52:10,640

The situation where I'm expecting.

I'm expecting?

: 1044

00:52:10,640 --> 00:52:12,560

Yeah. Hundred

percent of people to say yes.

: 1045

00:52:12,560 --> 00:52:13,640

That's not realistic.

: 1046

00:52:13,640 --> 00:52:16,960

And expectation is very close

to comparison as well isn't it.

: 1047

00:52:16,960 --> 00:52:20,240

And that's you know, in the day of,

you know, social media, obviously you can

: 1048

00:52:20,280 --> 00:52:24,800

see all sorts of like successful people

on, you know, on the screen.

: 1049

00:52:25,760 --> 00:52:27,920

It kills your vibe, doesn't it?

: 1050

00:52:27,920 --> 00:52:31,480

You I love that you brought this up,

because another thing

: 1051

00:52:31,480 --> 00:52:35,160

that we do as humans

is we cherry pick, right?

: 1052

00:52:35,400 --> 00:52:39,680

So we we see

we see the thing that the, the cherry

: 1053

00:52:39,680 --> 00:52:44,120

on the top like, and we're like,

okay, well, well they, they're successful

: 1054

00:52:44,160 --> 00:52:44,920

because you know,

: 1055

00:52:44,920 --> 00:52:47,960

look at that environment or

look at that figure that they're creating.

: 1056

00:52:48,000 --> 00:52:51,920

And we're also making a lot of assumptions

as well because we hear

: 1057

00:52:51,920 --> 00:52:56,080

and you know, we see people saying things

and we believe it to be true.

: 1058

00:52:56,080 --> 00:52:57,640

And then we make more meaning of it.

: 1059

00:52:57,640 --> 00:52:59,280

And and then we compare it.

: 1060

00:52:59,280 --> 00:53:02,800

And we're always moving that, that,

that kind of benchmark as well.

: 1061

00:53:02,800 --> 00:53:05,760

So we have a habit of cherry picking.

: 1062

00:53:05,760 --> 00:53:08,400

And if we're only.

Just a little bit closer.

: 1063

00:53:08,400 --> 00:53:08,800

Yeah.

: 1064

00:53:08,800 --> 00:53:11,520

If we're only ever cherry picking right.

: 1065

00:53:11,520 --> 00:53:13,680

We're never seen the full picture.

: 1066

00:53:13,680 --> 00:53:16,280

We are never seeing

what we were talking about before the reps

: 1067

00:53:16,280 --> 00:53:17,440

that went into it.

: 1068

00:53:17,440 --> 00:53:20,760

We're not seeing what might be

falling apart in their home life.

: 1069

00:53:21,240 --> 00:53:24,240

And, the interesting thing for me,

: 1070

00:53:24,600 --> 00:53:28,040

which was really, really helpful,

growing my own business,

: 1071

00:53:28,080 --> 00:53:31,360

is that because I work

with a lot of business owners, I know.

: 1072

00:53:32,400 --> 00:53:32,800

Behind

: 1073

00:53:32,800 --> 00:53:35,800

the scenes that not what,

what is always being projected

: 1074

00:53:35,800 --> 00:53:39,800

is the truth in terms

of what we believe in terms of success.

: 1075

00:53:40,080 --> 00:53:42,560

Other people will always

: 1076

00:53:42,560 --> 00:53:45,680

think you're being successful and

you might even find this in your own life.

: 1077

00:53:45,720 --> 00:53:48,400

So if anybody is struggling business,

: 1078

00:53:48,400 --> 00:53:50,920

if your friends and family,

you don't get business,

: 1079

00:53:50,920 --> 00:53:55,320

you know they might be employed and you're

not the only one that self-employed.

: 1080

00:53:55,560 --> 00:53:58,840

They'll be like, yeah, they'll be like,

oh, I've seen you on social media.

: 1081

00:53:58,880 --> 00:54:00,600

You're doing so well. I love your stuff.

: 1082

00:54:00,600 --> 00:54:01,960

Oh, you're so successful.

: 1083

00:54:01,960 --> 00:54:03,000

And you're like going,

: 1084

00:54:03,000 --> 00:54:06,600

yeah, I've only invoiced 5 pounds

this week, this month or whatever.

: 1085

00:54:06,960 --> 00:54:09,960

You know, they don't know the the reality.

: 1086

00:54:10,040 --> 00:54:10,520

The dark.

: 1087

00:54:10,520 --> 00:54:11,880

Side, the dark side

: 1088

00:54:11,880 --> 00:54:16,360

and the financial rollercoaster of it

all, you know, so people will.

: 1089

00:54:16,440 --> 00:54:17,320

So there's two

: 1090

00:54:17,320 --> 00:54:20,480

there's two things that people will do

when it comes to other people.

: 1091

00:54:20,480 --> 00:54:25,320

They will believe that other people

are doing better and more successful

: 1092

00:54:25,320 --> 00:54:28,640

than you know, or they'll just read

into certain things as well.

: 1093

00:54:28,640 --> 00:54:32,240

That equals they must be successful

and they'll only, you know,

: 1094

00:54:32,280 --> 00:54:36,160

you're only kind of like

like looking at the, the

: 1095

00:54:37,600 --> 00:54:39,200

cherry picking the best bits

: 1096

00:54:39,200 --> 00:54:42,200

of other people and then trying

to compare that to yourself.

: 1097

00:54:42,200 --> 00:54:43,360

And if you're cherry picking

: 1098

00:54:43,360 --> 00:54:46,720

ten people's as best bits, you're never,

ever going to compare to that.

: 1099

00:54:46,720 --> 00:54:49,400

You've only ever got your own life.

: 1100

00:54:49,400 --> 00:54:51,760

And if you spend it

looking out the window at others,

: 1101

00:54:51,760 --> 00:54:53,960

your own is going to pass you by. True.

: 1102

00:54:53,960 --> 00:54:55,120

Very sobering thought.

: 1103

00:54:55,120 --> 00:54:57,760

Very. Yeah. Very, very. Wow.

: 1104

00:54:57,760 --> 00:54:58,520

Very powerful.

: 1105

00:54:58,520 --> 00:55:01,240

There's a quote that I love

and I don't know who to attribute it to,

: 1106

00:55:01,240 --> 00:55:02,680

because it's one of those quotes

: 1107

00:55:02,680 --> 00:55:06,240

that just appeared

and never really had a source to it.

: 1108

00:55:06,240 --> 00:55:11,080

But it's that idea that, you know,

she silently stepped out of the race.

: 1109

00:55:11,080 --> 00:55:13,280

She never wanted to put it off on the she,

but they

: 1110

00:55:13,280 --> 00:55:16,400

they silently stepped out of the race

they never wanted to be part of,

: 1111

00:55:16,560 --> 00:55:18,680

got in their own

lane and proceeded to win.

: 1112

00:55:20,360 --> 00:55:23,280

And that's, that's what I think is a is,

: 1113

00:55:23,280 --> 00:55:27,160

is, is I what I would say about comparison

comparing to others.

: 1114

00:55:27,280 --> 00:55:28,200

Yeah.

: 1115

00:55:28,200 --> 00:55:34,120

Just go through your own journey

without being swayed.

: 1116

00:55:34,200 --> 00:55:35,400

Well you are you, you,

: 1117

00:55:35,400 --> 00:55:35,600

you know

: 1118

00:55:35,600 --> 00:55:37,480

if you're always swayed by the people

you're

: 1119

00:55:37,480 --> 00:55:39,440

not really progressing in your own lane.

: 1120

00:55:39,440 --> 00:55:40,680

And I think that's a really good thing.

: 1121

00:55:40,680 --> 00:55:42,600

And it's, and it's worth noting.

: 1122

00:55:42,600 --> 00:55:44,240

When do you get most distracted.

: 1123

00:55:44,240 --> 00:55:46,440

When do you notice the comparing come up.

: 1124

00:55:46,440 --> 00:55:50,720

Because oftentimes it can be

you know, we start distracting ourselves

: 1125

00:55:50,720 --> 00:55:52,520

with social media

when things aren't going so well.

: 1126

00:55:52,520 --> 00:55:55,680

When we start to have a moment of doubt,

when we are at our most vulnerable

: 1127

00:55:55,680 --> 00:55:59,120

actually to to noticing

what other people are doing and making

: 1128

00:55:59,120 --> 00:56:02,320

that mean something

that, you know about ourselves.

: 1129

00:56:02,520 --> 00:56:05,200

Yeah. And I think it's worth noting.

: 1130

00:56:05,200 --> 00:56:08,160

When is it,

when is it feeling inspirational to me

: 1131

00:56:08,160 --> 00:56:10,360

to see what other people are doing.

So it drives me forward

: 1132

00:56:10,360 --> 00:56:12,560

and makes me think, well,

if they can do it, I can do it.

: 1133

00:56:12,560 --> 00:56:13,280

And when is it?

: 1134

00:56:13,280 --> 00:56:18,920

When is it making me feel like that

anxiety that, you know,

: 1135

00:56:18,960 --> 00:56:19,680

when does it make me?

: 1136

00:56:19,680 --> 00:56:23,080

Actually, after I've done that,

I start snapping at my my loved ones or,

: 1137

00:56:23,560 --> 00:56:26,600

you know, getting that sort of agitation

: 1138

00:56:27,080 --> 00:56:31,480

about what I'm doing and that's

a, that's a signal getting your own lane.

: 1139

00:56:31,960 --> 00:56:34,240

And it'll have a better chance of winning.

: 1140

00:56:34,240 --> 00:56:36,160

That's so true.

: 1141

00:56:36,160 --> 00:56:39,800

Wow. I'm just really realizing

a few things right here.

: 1142

00:56:39,800 --> 00:56:41,560

It's like a live coaching session.

: 1143

00:56:41,560 --> 00:56:45,080

And, and this idea, this principle

of your own lane, it comes back to.

: 1144

00:56:45,560 --> 00:56:47,320

So what's my work.

: 1145

00:56:47,320 --> 00:56:49,120

Why is it I do what I do.

: 1146

00:56:49,120 --> 00:56:50,240

How do I do what I do?

: 1147

00:56:50,240 --> 00:56:51,600

What lights me up about it?

: 1148

00:56:51,600 --> 00:56:54,000

Who do I

you know, who do I love working with?

: 1149

00:56:55,440 --> 00:56:58,040

And it's

so, so it can be coming back into sort of.

: 1150

00:56:58,040 --> 00:57:01,840

What the what are you actually outwardly

focusing on, but actually coming back

: 1151

00:57:01,840 --> 00:57:04,960

to within, you know,

how much do we sort of just silence

: 1152

00:57:06,360 --> 00:57:09,920

the noise

and actually just reconnect with ourself

: 1153

00:57:10,920 --> 00:57:12,920

as a body, as an incredible human

: 1154

00:57:12,920 --> 00:57:16,800

being, as somebody

that's living and breathing, that can do

: 1155

00:57:16,800 --> 00:57:20,560

so many things, that has done

so many things, experience so many things.

: 1156

00:57:21,000 --> 00:57:24,440

And I think sometimes

we just forget to come back to ourselves.

: 1157

00:57:24,440 --> 00:57:27,840

It's like, call back your energy

from wherever you spread it,

: 1158

00:57:28,040 --> 00:57:30,760

and then you're going

to be so much more powerful,

: 1159

00:57:30,760 --> 00:57:33,760

that level of uncertainty

that you were feeling.

: 1160

00:57:33,800 --> 00:57:35,760

start to feel more certain again.

: 1161

00:57:35,760 --> 00:57:37,960

You know

it's only going to come from within.

: 1162

00:57:37,960 --> 00:57:40,960

But if you keep looking externally

for the answers.

: 1163

00:57:41,200 --> 00:57:42,240

it's it's so true.

: 1164

00:57:42,240 --> 00:57:45,640

It's it's like regaining the

the the sort of steering wheel again.

: 1165

00:57:45,680 --> 00:57:49,640

Like you, you were like, in that car,

but you were in driving, but,

: 1166

00:57:49,680 --> 00:57:52,680

you know, you were just taking places

by other people,

: 1167

00:57:52,840 --> 00:57:55,960

and suddenly you get that realization of,

hold on a second.

: 1168

00:57:55,960 --> 00:57:57,240

What if I try to drive?

: 1169

00:57:57,240 --> 00:58:00,560

You know, it's it's a it's a similar

sort of switch.

: 1170

00:58:01,320 --> 00:58:02,920

No. Amazing. Amazing.

: 1171

00:58:02,920 --> 00:58:04,440

You've got some amazing advice.

: 1172

00:58:04,440 --> 00:58:06,480

How can people work with you?

: 1173

00:58:06,480 --> 00:58:11,520

So I, well I have a number of different

programs and I can work with people

: 1174

00:58:11,560 --> 00:58:15,560

using hypnotherapy, I can work with them

strengths or they, I can bind them

: 1175

00:58:15,560 --> 00:58:19,160

both into my five week program

which is only brilliant.

: 1176

00:58:19,480 --> 00:58:22,840

And so essentially the first step

is always booking a call with me

: 1177

00:58:23,080 --> 00:58:25,040

where I help you get a heap of clarity.

: 1178

00:58:25,040 --> 00:58:27,080

It's like having a coaching session,

actually.

: 1179

00:58:27,080 --> 00:58:30,080

You leave knowing absolutely the patterns.

: 1180

00:58:30,240 --> 00:58:32,440

That's one of my sort of,

: 1181

00:58:33,600 --> 00:58:36,880

genius spots is helping people

to actually see the patterns.

: 1182

00:58:36,880 --> 00:58:40,160

So once you've discovered them, once

you can see them and you've got agency,

: 1183

00:58:40,440 --> 00:58:41,240

you can do something.

: 1184

00:58:41,240 --> 00:58:43,400

You can make a choice

about what to do with them.

: 1185

00:58:43,400 --> 00:58:46,640

And then obviously, if we work together,

that's what we're working on, helping

: 1186

00:58:46,640 --> 00:58:49,560

you overcome those patterns and helping

you really get clarity

: 1187

00:58:49,560 --> 00:58:52,560

about what it is you want

and how do we get you doing that?

: 1188

00:58:52,560 --> 00:58:54,200

So that's what we do and we work together.

: 1189

00:58:54,200 --> 00:58:56,920

And a brilliant clarity

call is the starting point.

: 1190

00:58:56,920 --> 00:58:58,320

Fantastic. Fantastic.

: 1191

00:58:58,320 --> 00:58:59,360

All right then.

: 1192

00:58:59,360 --> 00:59:03,600

Now the last bit

the tech behind your business.

: 1193

00:59:03,800 --> 00:59:06,600

Wow. You mentioned webinar obviously.

: 1194

00:59:06,600 --> 00:59:09,600

And in the break we we

: 1195

00:59:09,640 --> 00:59:12,600

we we talked about a few different

things like a funnel, etc..

: 1196

00:59:12,600 --> 00:59:12,920

You know,

: 1197

00:59:12,920 --> 00:59:14,640

can you take us through

a couple of examples

: 1198

00:59:14,640 --> 00:59:17,880

of what's really useful in your niche,

what what does make a difference for you

: 1199

00:59:17,880 --> 00:59:20,880

or helps you deliver the, the,

the services that you do?

: 1200

00:59:20,880 --> 00:59:24,400

So I think so obviously I'm in a coaching

: 1201

00:59:24,400 --> 00:59:28,840

and hypnotherapy space and people

I think now more than ever

: 1202

00:59:28,840 --> 00:59:33,040

need to experience you, you know,

and you need to experience them.

: 1203

00:59:33,040 --> 00:59:36,040

So using tech to help you

: 1204

00:59:36,400 --> 00:59:40,080

create opportunities for that to happen

: 1205

00:59:40,200 --> 00:59:43,720

in an easy way is beneficial.

: 1206

00:59:44,080 --> 00:59:48,560

And to have something that you can set up

and then rinse and repeat

: 1207

00:59:48,600 --> 00:59:51,040

is going to be also beneficial

from a sort of sales

: 1208

00:59:51,040 --> 00:59:52,160

and marketing perspective,

: 1209

00:59:52,160 --> 00:59:53,680

because when you're working with clients,

: 1210

00:59:53,680 --> 00:59:56,040

you don't want to keep

reinventing the wheel.

: 1211

00:59:56,040 --> 00:59:59,080

So I understand

what the webinar is covering.

: 1212

00:59:59,400 --> 01:00:03,360

But then how

do you actually go about delivering it?

: 1213

01:00:03,400 --> 01:00:04,200

What what do you do?

: 1214

01:00:04,200 --> 01:00:04,840

What do you use?

: 1215

01:00:04,840 --> 01:00:09,760

If you could take us through through

the sort of back end of the, of the setup?

: 1216

01:00:09,840 --> 01:00:10,200

Yeah.

: 1217

01:00:10,200 --> 01:00:13,680

So the actual webinar itself

is, is hosted on zoom.

: 1218

01:00:13,760 --> 01:00:14,320

Okay.

: 1219

01:00:14,320 --> 01:00:17,200

So I've got the zoom

I've got the zoom recording.

: 1220

01:00:17,200 --> 01:00:20,840

So everything gets recorded through that.

: 1221

01:00:20,840 --> 01:00:23,520

And then that's an asset that I've got.

Okay.

: 1222

01:00:23,520 --> 01:00:27,040

The getting people to sign up to it in

the first place

: 1223

01:00:27,040 --> 01:00:30,040

is a landing page with an email capture.

: 1224

01:00:30,120 --> 01:00:33,480

So that then goes into my email, system.

: 1225

01:00:34,920 --> 01:00:37,400

And there's an automated sequence.

: 1226

01:00:37,400 --> 01:00:41,200

So when someone signs up, they get the,

you know, they get the landing page,

: 1227

01:00:41,200 --> 01:00:44,560

they sign up, they get a thank you page,

tell them to go and check their inbox

: 1228

01:00:44,680 --> 01:00:47,120

in their inbox. Land the email. Okay.

: 1229

01:00:47,120 --> 01:00:49,560

That gives them the link to to join.

: 1230

01:00:49,560 --> 01:00:52,560

It gives them the information again

about the webinar.

: 1231

01:00:52,880 --> 01:00:55,200

You know, a little bit

just a little bit of information.

: 1232

01:00:55,200 --> 01:00:55,880

That's it.

: 1233

01:00:55,880 --> 01:00:58,520

And then they're in an automated sequence.

: 1234

01:00:58,520 --> 01:00:58,960

I see.

: 1235

01:00:58,960 --> 01:01:01,560

So whenever they join that sequence

: 1236

01:01:01,560 --> 01:01:05,520

there's going to be timed emails

going out to warm them up.

: 1237

01:01:05,560 --> 01:01:08,440

Tell them a little bit more about it

so that they they don't forget

: 1238

01:01:08,440 --> 01:01:13,160

because we sign up for stuff just willy

nilly or, you know, doing something else.

: 1239

01:01:13,360 --> 01:01:15,680

Oh, you sign up for that

and then forget about it.

: 1240

01:01:15,680 --> 01:01:17,280

So just little prompts.

: 1241

01:01:17,280 --> 01:01:18,720

So depending on when they've signed up

: 1242

01:01:18,720 --> 01:01:21,760

they'll get like a bit more about the

a bit more of a teaser.

: 1243

01:01:22,480 --> 01:01:24,640

A reminder from a practical perspective.

: 1244

01:01:24,640 --> 01:01:27,400

And then I give,

I give them the link again

: 1245

01:01:27,400 --> 01:01:30,480

you know an hour before the half an hour

before the webinar.

: 1246

01:01:30,520 --> 01:01:33,280

So it's top of their inbox.

They don't have to search for it.

: 1247

01:01:33,280 --> 01:01:36,680

And they also have the option

to add it to their calendar.

: 1248

01:01:36,720 --> 01:01:38,400

I think that's really important

this day and age

: 1249

01:01:38,400 --> 01:01:41,240

that we've actually got people

booking it into their calendar,

: 1250

01:01:41,240 --> 01:01:43,720

making sure they're making the time

for themselves. Yep.

: 1251

01:01:43,720 --> 01:01:47,680

So that they can get the richness

of the experience by turning up live,

: 1252

01:01:47,680 --> 01:01:48,280

if possible.

: 1253

01:01:48,280 --> 01:01:50,680

That one element,

what you mentioned about the calendar,

: 1254

01:01:50,680 --> 01:01:54,320

that always helps me the most, like 100%,

because I know exactly that.

: 1255

01:01:54,360 --> 01:01:58,600

I need to block that time for something

and nothing is going to get in a way

: 1256

01:01:58,760 --> 01:02:00,360

because that's so easy to do. Right.

: 1257

01:02:00,360 --> 01:02:01,040

You know. That's right.

: 1258

01:02:01,040 --> 01:02:04,040

And we can tell people, put it

put this in your calendar.

: 1259

01:02:04,320 --> 01:02:06,400

Some will do that a lot.

: 1260

01:02:06,400 --> 01:02:06,920

Won't.

: 1261

01:02:06,920 --> 01:02:11,280

Whereas actually you can get, you know,

a really simple, tech integration

: 1262

01:02:11,280 --> 01:02:14,480

where you just have a link in your email

where someone can just literally

: 1263

01:02:14,480 --> 01:02:18,400

add it to their calendar, whether it's

a Google Calendar or I cal whatever it is.

: 1264

01:02:18,480 --> 01:02:21,520

So I think that's really

that's really helpful to do that.

: 1265

01:02:21,680 --> 01:02:23,240

And when you set this up.

: 1266

01:02:23,240 --> 01:02:26,160

Of course, and it's literally

a case of switching the dates

: 1267

01:02:26,160 --> 01:02:29,160

or switching up some of the content

if you feel it needs improving.

: 1268

01:02:29,280 --> 01:02:31,520

But once it's set up

and automated, actually,

: 1269

01:02:31,520 --> 01:02:34,200

then you've got it to rinse

and repeat ongoing.

: 1270

01:02:34,200 --> 01:02:39,120

So with the webinar that I'm doing,

because it's really resonated

: 1271

01:02:39,120 --> 01:02:42,760

the first time that I ran it, I'm, I'm

going to absolutely be running that again.

: 1272

01:02:42,760 --> 01:02:47,520

And I see and and building using it to,

to build a bigger audience as well.

: 1273

01:02:47,640 --> 01:02:49,160

Okay. Yeah.

: 1274

01:02:49,160 --> 01:02:53,240

When it comes to the lead generation

or people, you know, actually

: 1275

01:02:53,280 --> 01:02:57,520

seeing the advert or, you know, some sort

of organic content around the webinar,

: 1276

01:02:57,680 --> 01:03:01,720

do you drive it through a paid

ad campaign, or do you use the sort

: 1277

01:03:01,720 --> 01:03:05,440

of organic content to,

to to drive that awareness of the event?

: 1278

01:03:05,480 --> 01:03:12,200

So at the moment,

this is a sort of newer,

: 1279

01:03:12,200 --> 01:03:17,040

a newer webinar

with more current messaging.

: 1280

01:03:17,200 --> 01:03:22,840

Yep.

And what my strategy is, is to do organic,

: 1281

01:03:22,960 --> 01:03:28,040

organic adverts and,

you know, advertising of it. Yep.

: 1282

01:03:28,080 --> 01:03:32,840

And seeing

which posts are actually getting

: 1283

01:03:32,840 --> 01:03:37,240

the sort of strongest signal,

you know, there's the greatest interest.

: 1284

01:03:37,560 --> 01:03:42,120

So I know, for example,

just using LinkedIn as a platform,

: 1285

01:03:42,440 --> 01:03:47,360

there are some posts where I've had

multiple comments, comments upon comments.

: 1286

01:03:47,680 --> 01:03:51,680

And so I know that that particular

topic area is probably something that,

: 1287

01:03:51,680 --> 01:03:55,480

when I go to paid ads, would be a good one

to perhaps put some money behind.

: 1288

01:03:55,560 --> 01:03:56,920

Makes sense as a theme.

: 1289

01:03:56,920 --> 01:04:00,320

So I'm testing out organic marketing first

: 1290

01:04:00,480 --> 01:04:03,480

with a view

to, driving paid ads to this particular.

: 1291

01:04:03,600 --> 01:04:06,920

And in terms of the social media

platforms, do you target a specific

: 1292

01:04:06,920 --> 01:04:10,320

one for now, or do you try to be on

all of them a little bit?

: 1293

01:04:10,800 --> 01:04:14,760

Yes. I I've had presents on all of them

in the past.

: 1294

01:04:14,800 --> 01:04:21,280

So but my, my strategy is to purely

LinkedIn for the, for the audience.

: 1295

01:04:21,480 --> 01:04:25,320

And, actually, it's relatively simple

: 1296

01:04:25,320 --> 01:04:30,640

to just cross, cross post the,

the posts onto the platforms as well.

: 1297

01:04:30,640 --> 01:04:36,200

So, I've been actually adding them

onto Instagram and onto, Facebook

: 1298

01:04:36,280 --> 01:04:39,280

and on the landing pages

for those in the bios,

: 1299

01:04:39,480 --> 01:04:42,360

the link for the webinars available

so that I can,

: 1300

01:04:42,360 --> 01:04:46,240

I can sort of pull

from the different audiences if I want to.

: 1301

01:04:46,520 --> 01:04:49,480

But my main focus, where I think

: 1302

01:04:49,480 --> 01:04:53,080

my main, client base is, is, is LinkedIn.

: 1303

01:04:53,160 --> 01:04:56,440

I see, I see

that's an interesting observation as well,

: 1304

01:04:56,480 --> 01:05:00,120

because when you notice that people

are engaging on a specific platform

: 1305

01:05:00,120 --> 01:05:02,440

and not on the others,

that's a clear signal, isn't it?

: 1306

01:05:02,440 --> 01:05:04,560

You know,

this is where my people are, right?

: 1307

01:05:04,560 --> 01:05:06,440

Well,

I think there's two elements to that.

: 1308

01:05:06,440 --> 01:05:09,800

One is, investing in the right strategy

for the right platform.

: 1309

01:05:09,840 --> 01:05:14,680

So I think if I was going to be,

much more active in content creation,

: 1310

01:05:14,680 --> 01:05:19,720

visuals, creating reels,

that kind of thing, hooks

: 1311

01:05:20,120 --> 01:05:22,800

the things that the algorithm

likes on Instagram.

: 1312

01:05:22,800 --> 01:05:26,240

Then I could

I could have found my my people there.

: 1313

01:05:26,520 --> 01:05:28,680

I think I think they are in different

places.

: 1314

01:05:28,680 --> 01:05:31,320

You know, I think there

there's probably people on TikTok as well.

: 1315

01:05:31,320 --> 01:05:31,720

Sure.

: 1316

01:05:31,720 --> 01:05:36,360

But what I've learned over

the years is that,

: 1317

01:05:36,840 --> 01:05:40,240

actually

I quite prefer LinkedIn at the moment.

: 1318

01:05:40,240 --> 01:05:42,320

And if I feel more at home there and more,

: 1319

01:05:42,320 --> 01:05:46,160

I find it easier to post there

and communicate over there.

: 1320

01:05:46,160 --> 01:05:49,160

And I find people get into the

the chat with me a bit more there.

: 1321

01:05:49,600 --> 01:05:52,720

Then I just feel, you know, that's

pushing it a slightly more open door.

: 1322

01:05:52,760 --> 01:05:53,920

Sure, sure.

: 1323

01:05:53,920 --> 01:05:58,360

Plus, you don't have to have different

formats that you manage at the same time.

: 1324

01:05:58,440 --> 01:05:58,720

You know,

: 1325

01:05:58,720 --> 01:06:01,200

if you target the one platform,

: 1326

01:06:01,200 --> 01:06:03,920

you stick with those formats

that work on that platform,

: 1327

01:06:03,920 --> 01:06:06,080

and you don't have to have like

ten different ones.

: 1328

01:06:06,080 --> 01:06:08,600

Exactly to manage.

That's that's very good. Okay.

: 1329

01:06:08,600 --> 01:06:11,920

So would your advice be to target

one platform to start with?

: 1330

01:06:12,480 --> 01:06:17,120

I definitely think it's worth doing that

because, you know, if it's like anything,

: 1331

01:06:17,160 --> 01:06:20,320

if the more you

the more you sort of divert your attention

: 1332

01:06:20,360 --> 01:06:23,480

to different things, the, the,

the more you're spreading your energies.

: 1333

01:06:23,920 --> 01:06:27,080

Whereas if and are

you ever really learning what's working on

: 1334

01:06:27,080 --> 01:06:28,000

any one platform?

: 1335

01:06:28,000 --> 01:06:31,600

So I think it's a good it's a good piece

of advice to, to get to know it.

: 1336

01:06:31,640 --> 01:06:36,760

I see get and just to be consistent

in, in posting and being visible on it,

: 1337

01:06:36,800 --> 01:06:39,480

that's such a key thing

whichever platform you're using.

: 1338

01:06:40,800 --> 01:06:41,200

Are you

: 1339

01:06:41,200 --> 01:06:42,200

exploring an option

: 1340

01:06:42,200 --> 01:06:46,640

to have a maybe assistant

or maybe like a virtual sort of like VA,

: 1341

01:06:46,680 --> 01:06:48,840

maybe supporting you

with the content element

: 1342

01:06:48,840 --> 01:06:52,320

or what's your stance on

on these kind of collaborations?

: 1343

01:06:52,400 --> 01:06:52,680

Yeah.

: 1344

01:06:52,680 --> 01:06:57,080

And I was thinking about that,

at the moment.

: 1345

01:06:58,160 --> 01:07:02,520

I, I suppose I'm using

AI as an assistant.

: 1346

01:07:02,560 --> 01:07:02,880

Okay.

: 1347

01:07:02,880 --> 01:07:08,040

In a lot of ways, I think if because I,

: 1348

01:07:08,080 --> 01:07:11,080

because I've been quite adaptive

in what I've been doing and.

: 1349

01:07:13,000 --> 01:07:18,000

I probably keep changing

have in the past changed things

: 1350

01:07:18,480 --> 01:07:22,480

more frequently to so it's more difficult

to get somebody else

: 1351

01:07:22,480 --> 01:07:27,080

in to work with you because if you, if,

if I put it the other way around.

: 1352

01:07:27,280 --> 01:07:31,960

If you've been very, very consistent

with the audience that you serve with the,

: 1353

01:07:33,480 --> 01:07:36,400

offers that you offer with the,

you know, the way

: 1354

01:07:36,400 --> 01:07:39,960

in which you market with the, you know,

everything has been consistent.

: 1355

01:07:39,960 --> 01:07:42,280

You've got standard operating procedures.

: 1356

01:07:42,280 --> 01:07:42,680

Yeah.

: 1357

01:07:42,680 --> 01:07:45,160

Really it might not be written down,

but you've got

: 1358

01:07:45,160 --> 01:07:47,680

that is what essentially what you've got.

I love a good SOP.

: 1359

01:07:47,680 --> 01:07:48,320

Yeah. You've got.

: 1360

01:07:48,320 --> 01:07:49,840

You've got a system.

You've got a structure.

: 1361

01:07:49,840 --> 01:07:51,560

You've got something that's repeatable

: 1362

01:07:51,560 --> 01:07:55,320

and therefore you can get somebody in

to help you with that because you can.

: 1363

01:07:55,360 --> 01:07:57,360

It's defined clear.

: 1364

01:07:57,360 --> 01:07:58,680

They'll know what's expected of them.

: 1365

01:07:58,680 --> 01:07:59,720

You can get the most out of it.

: 1366

01:07:59,720 --> 01:08:03,160

And you can literally by other people's

time then to help you with it. Yes.

: 1367

01:08:03,200 --> 01:08:05,800

So that's something

that I would absolutely do

: 1368

01:08:05,800 --> 01:08:09,080

when there's an element of scale

to what I'm doing beyond

: 1369

01:08:09,080 --> 01:08:12,520

what I can cope with, with the hours

that I've got, what I've done so far

: 1370

01:08:12,560 --> 01:08:17,320

is get very, very good with my,

my own systems and my own automations

: 1371

01:08:17,320 --> 01:08:20,760

so that I'm, I'm actually able to manage

that currently.

: 1372

01:08:21,560 --> 01:08:22,880

That workflow currently.

: 1373

01:08:24,240 --> 01:08:26,840

You know, on

my own because it's I'm not high volume.

: 1374

01:08:26,840 --> 01:08:32,520

I see I'm more higher ticket and, smaller

volume of people coming through.

: 1375

01:08:32,560 --> 01:08:33,320

It makes total sense.

: 1376

01:08:33,320 --> 01:08:35,440

I think it's quite popular

in the coaching spaces in it

: 1377

01:08:35,440 --> 01:08:38,680

that you have a, you know, bigger offer,

but for less clients,

: 1378

01:08:38,680 --> 01:08:42,880

because that's how you can bring the,

the most value to individual ones.

: 1379

01:08:43,040 --> 01:08:43,840

Yeah, exactly.

: 1380

01:08:43,840 --> 01:08:46,400

And then I've got, you know,

there might be speaking opportunity,

: 1381

01:08:46,400 --> 01:08:51,360

delivering a keynote or it could be,

a workshop in a corporate situation.

: 1382

01:08:51,360 --> 01:08:54,680

And that's more coming from a referral

or an inquiry

: 1383

01:08:54,680 --> 01:08:57,880

rather than me going out

and pitching for business.

: 1384

01:08:57,880 --> 01:09:00,800

All right then. And in terms of

: 1385

01:09:00,800 --> 01:09:03,400

the, the, the video,

which is going to be your sort of main

: 1386

01:09:03,400 --> 01:09:05,840

format to communicate one to many. Right.

: 1387

01:09:05,840 --> 01:09:07,520

Do you have a structure in mind

: 1388

01:09:07,520 --> 01:09:10,680

how you'd like to sort of,

you know, present it to, to your clients?

: 1389

01:09:10,880 --> 01:09:13,440

So is it like, you know, once

they started working with you,

: 1390

01:09:13,440 --> 01:09:15,960

they get access to certain things

that you've created?

: 1391

01:09:15,960 --> 01:09:20,560

Or is it more like a

you've got a data database of, of these

: 1392

01:09:20,560 --> 01:09:23,560

and you just, you know, like, you know,

give them like a log on to a portal.

: 1393

01:09:23,600 --> 01:09:26,240

How how did you sort of

think of, of that element.

: 1394

01:09:26,240 --> 01:09:32,280

So for me, video is a bit

of an experimental thing at the moment.

: 1395

01:09:32,320 --> 01:09:33,160

So I,

: 1396

01:09:34,360 --> 01:09:37,360

I have a strong sense that,

: 1397

01:09:37,560 --> 01:09:40,560

and I respond

well to this too, is when I see people,

: 1398

01:09:40,760 --> 01:09:43,760

I'm going to connect with them better.

: 1399

01:09:44,080 --> 01:09:47,720

And I think there are things

that I can explain better to people

: 1400

01:09:48,240 --> 01:09:51,240

over verbal communication and video than,

: 1401

01:09:51,320 --> 01:09:54,160

than I can necessarily

through written word.

: 1402

01:09:54,160 --> 01:09:57,640

So the webinar is one element of video

: 1403

01:09:57,720 --> 01:10:02,040

that could become a, an evergreen webinar

at some point, potentially.

: 1404

01:10:02,520 --> 01:10:06,120

At the moment I'd rather

keep it live, but, that's a potential

: 1405

01:10:07,680 --> 01:10:08,520

as an asset.

: 1406

01:10:08,520 --> 01:10:12,080

And then,

the other areas of video are going to be,

: 1407

01:10:12,520 --> 01:10:15,800

I think, to use your term,

video sales letters.

: 1408

01:10:15,800 --> 01:10:19,600

So when somebody is thinking about

working with me and they want to sign up

: 1409

01:10:19,600 --> 01:10:22,400

for a brilliant clarity

call, there's a landing page with me

: 1410

01:10:22,400 --> 01:10:25,360

talking them through exactly what

they're going to get, because it's quite

: 1411

01:10:25,360 --> 01:10:29,640

nerve wracking to sign up for a call,

a coaching call, effectively.

: 1412

01:10:31,240 --> 01:10:33,680

When somebody tells

you like you've been doing it all wrong.

: 1413

01:10:33,680 --> 01:10:35,400

Yeah, yeah. With them.

: 1414

01:10:35,400 --> 01:10:36,520

Yeah. Like that obviously.

: 1415

01:10:36,520 --> 01:10:38,360

But I think getting a bit of a vibe,

: 1416

01:10:38,360 --> 01:10:40,640

helping them know what's expected

is going to help them

: 1417

01:10:40,640 --> 01:10:43,720

show up with a bit of excitement

and nerves and not just nerves, you know?

: 1418

01:10:43,760 --> 01:10:46,280

So I think that's going

to be really beneficial for me.

: 1419

01:10:46,280 --> 01:10:47,720

So those are my next projects.

: 1420

01:10:47,720 --> 01:10:49,120

And also talking people through the,

: 1421

01:10:49,120 --> 01:10:52,880

through the offer,

through a sort of a video format.

: 1422

01:10:52,880 --> 01:10:55,240

So those are the

those are my next projects.

: 1423

01:10:55,240 --> 01:11:00,000

And then there are other ways in which

I've successfully used video before.

: 1424

01:11:00,000 --> 01:11:02,400

So I've used opus clip.

: 1425

01:11:02,400 --> 01:11:02,800

Okay.

: 1426

01:11:02,800 --> 01:11:07,520

So webinars, webinars that I've,

I've delivered plug it into opus

: 1427

01:11:07,520 --> 01:11:10,520

clip, let it do its thing

and it then creates little shorts.

: 1428

01:11:10,560 --> 01:11:13,200

Those shorts I can

then post on LinkedIn. Yep.

: 1429

01:11:13,200 --> 01:11:16,520

So you know I'm that's another time

saving.

: 1430

01:11:16,640 --> 01:11:17,120

You know,

: 1431

01:11:17,120 --> 01:11:20,280

some people might use a VA to go

through things and create things for them.

: 1432

01:11:20,520 --> 01:11:23,520

I just shove it into opus clip

and it does it for me.

: 1433

01:11:23,560 --> 01:11:26,160

So well.

: 1434

01:11:26,160 --> 01:11:28,240

Fellow Opus Clipper.

: 1435

01:11:28,240 --> 01:11:30,280

We never. Knew

I love it. Yeah, true, true.

: 1436

01:11:30,280 --> 01:11:32,000

We've just discovered that.

: 1437

01:11:32,000 --> 01:11:36,320

But it's, you know, with the long form,

any long form, it's really good

: 1438

01:11:36,320 --> 01:11:42,160

in terms of you don't necessarily need

like the highest end or of the cutting,

: 1439

01:11:42,680 --> 01:11:47,200

as long as the message is conveyed exactly

and for the time that it would save you.

: 1440

01:11:47,200 --> 01:11:50,360

Because I do all my editing myself

at the moment, so I know

: 1441

01:11:50,360 --> 01:11:54,440

exactly how much time I would lost

to, you know, versus,

: 1442

01:11:54,480 --> 01:11:58,040

you know, it being cut by opus and,

you know, the result.

: 1443

01:11:58,080 --> 01:12:01,160

Yeah, it would be slightly different,

but not that much different.

: 1444

01:12:01,320 --> 01:12:04,520

So it, it can be a really like balanced

trade off.

: 1445

01:12:04,560 --> 01:12:07,280

And it can offer it can offer a view

that you might never have thought.

: 1446

01:12:07,280 --> 01:12:10,200

So you might have thought,

oh that was a good section

: 1447

01:12:10,200 --> 01:12:13,200

and it will have thought,

here's your hooks.

: 1448

01:12:13,400 --> 01:12:15,840

You know, here's the things

that you're going to get attention.

: 1449

01:12:15,840 --> 01:12:18,240

You're like.

Oh yes, there's been a couple like this.

: 1450

01:12:18,240 --> 01:12:18,840

Yeah.

: 1451

01:12:18,840 --> 01:12:22,440

So, you know,

I think that's that's you know,

: 1452

01:12:22,480 --> 01:12:25,560

something that and again,

I think we get to use.

: 1453

01:12:25,560 --> 01:12:28,960

So if you're a solo opener, I think

we can be whatever space you're in.

: 1454

01:12:28,960 --> 01:12:32,400

I think we can be really clever

at how we use the tech.

: 1455

01:12:32,440 --> 01:12:36,120

And I actually like

I like learning that stuff as well.

: 1456

01:12:37,120 --> 01:12:38,320

I like I actually

: 1457

01:12:38,320 --> 01:12:42,880

am quick at doing my own landing pages

and quick at doing my email automations.

: 1458

01:12:43,160 --> 01:12:46,160

I'm very often tweaking things

as I'm seeing it.

: 1459

01:12:46,160 --> 01:12:49,560

So, you know, for me to give the copy

to someone else to create a landing page,

: 1460

01:12:49,560 --> 01:12:51,880

I still spend time going

or want that change.

: 1461

01:12:51,880 --> 01:12:55,840

So yeah, for me, I've just evolved

and learned how to do all of this stuff

: 1462

01:12:55,840 --> 01:12:59,400

so I can see how I want it myself

and create as a go and tweak it as I go.

: 1463

01:12:59,400 --> 01:13:01,360

And it gives me a lot of flexibility.

: 1464

01:13:01,360 --> 01:13:02,800

So now whenever I'm doing my webinar,

: 1465

01:13:02,800 --> 01:13:06,640

I just changed the date on the landing

page, update the copy, add a testimonial

: 1466

01:13:06,640 --> 01:13:10,240

or two from the last one

you know, and I can evolve that as I go.

: 1467

01:13:10,520 --> 01:13:11,600

Very good, very good.

: 1468

01:13:11,600 --> 01:13:15,080

I think it it just basically

the message here would be

: 1469

01:13:15,440 --> 01:13:19,000

it's never been easier

to have something clever working for you.

: 1470

01:13:19,520 --> 01:13:20,520

Well all those like

: 1471

01:13:20,520 --> 01:13:25,120

AI things that are being released

pretty much weekly now there's a new app

: 1472

01:13:25,160 --> 01:13:28,880

entering the market like every,

you know a few days pretty much.

: 1473

01:13:29,240 --> 01:13:31,880

And it's, some of them are so useful

: 1474

01:13:31,880 --> 01:13:35,320

like just save you so much time

opens a great example right.

: 1475

01:13:35,520 --> 01:13:38,520

And I think there's just so much

I mean, I mean for the people

: 1476

01:13:38,680 --> 01:13:41,520

that that struggle

with embracing the tech,

: 1477

01:13:41,520 --> 01:13:43,680

which probably not

not this audience, to be fair,

: 1478

01:13:43,680 --> 01:13:46,600

you know, then there are other people

who can do all of this for you.

: 1479

01:13:46,600 --> 01:13:47,560

And I think you can

: 1480

01:13:47,560 --> 01:13:52,600

you can even maximize more of a Vas time

if they are using these these tools.

: 1481

01:13:52,640 --> 01:13:52,920

Yeah.

: 1482

01:13:52,920 --> 01:13:53,920

To help it.

: 1483

01:13:53,920 --> 01:13:57,120

But, it's it's such a fun to explore it.

: 1484

01:13:57,120 --> 01:13:59,240

I, I find it quite

: 1485

01:13:59,240 --> 01:14:03,160

exciting to explore them for myself

and, and see what's possible.

: 1486

01:14:03,160 --> 01:14:06,160

Actually, with just a few clicks,

they are pretty simple to use.

: 1487

01:14:06,520 --> 01:14:09,040

Everything's

changing, and and things are speeding up.

: 1488

01:14:09,040 --> 01:14:13,080

And, you know, I hear like people saying,

if you don't embrace

: 1489

01:14:13,120 --> 01:14:14,560

AI, you're going to get left behind.

: 1490

01:14:14,560 --> 01:14:17,600

But I'm using it to improve and up level

the quality of what I'm doing.

: 1491

01:14:17,640 --> 01:14:20,720

I'm using it to improve the speed

with which I can do it,

: 1492

01:14:20,920 --> 01:14:23,640

and therefore the volume of people

I can actually service.

: 1493

01:14:23,640 --> 01:14:28,920

So I'm seeing it in a very powerful way

so I can create an offer

: 1494

01:14:29,240 --> 01:14:32,680

and get AI creating the welcome platform.

: 1495

01:14:32,680 --> 01:14:36,040

Because I've given it, I fed it what

I want, how I want it, that kind of thing.

: 1496

01:14:36,040 --> 01:14:37,440

And I'm it's like basically

: 1497

01:14:37,440 --> 01:14:41,040

setting off an assistant to go do a job

and then I get to polish it,

: 1498

01:14:41,200 --> 01:14:45,320

which is better than spending the hours

on, you know, whatever I was spending

: 1499

01:14:45,320 --> 01:14:48,800

before, like coming up the words,

editing it again, you know, that

: 1500

01:14:48,880 --> 01:14:50,880

that could have been a couple of days

work.

: 1501

01:14:50,880 --> 01:14:52,480

Yeah. Now, literally

: 1502

01:14:53,760 --> 01:14:55,560

in a few hours.

: 1503

01:14:55,560 --> 01:14:58,680

And I feel it enables me to stay in the

the space.

: 1504

01:14:58,720 --> 01:14:59,360

It allows it.

: 1505

01:14:59,360 --> 01:15:02,360

Because when you've got ambitions

and you've got, you know,

: 1506

01:15:02,600 --> 01:15:05,600

a vision of how you want things to be.

: 1507

01:15:05,600 --> 01:15:08,320

But you've only got this much time

and capacity,

: 1508

01:15:08,320 --> 01:15:11,880

you know, it enables you to, to entertain

a bigger vision I think for,

: 1509

01:15:11,920 --> 01:15:15,120

for what you do

and you know, like I say in

: 1510

01:15:15,160 --> 01:15:18,720

client onboarding welcome pack. Yes.

: 1511

01:15:20,160 --> 01:15:21,800

Bells and whistles that perhaps

: 1512

01:15:21,800 --> 01:15:25,280

I hadn't done before,

you know, in the same way.

: 1513

01:15:25,360 --> 01:15:26,040

Yeah.

: 1514

01:15:26,040 --> 01:15:30,040

It and it's a win win is

because you don't have to repeat yourself

: 1515

01:15:30,040 --> 01:15:32,800

because every onboarding

has to look the same.

: 1516

01:15:32,800 --> 01:15:35,120

E maybe not exact same,

but a very similar.

: 1517

01:15:35,120 --> 01:15:35,800

Right.

: 1518

01:15:35,800 --> 01:15:39,560

So you don't repeat yourself

and they get the better experience.

: 1519

01:15:40,000 --> 01:15:43,440

So it's a win for the client

and a win for you because you get

: 1520

01:15:43,440 --> 01:15:46,680

extra capacity to deal with their problems

and help them where it's needed.

: 1521

01:15:46,720 --> 01:15:48,720

Yeah. Where and when exactly.

: 1522

01:15:48,720 --> 01:15:50,440

Instead of just spending time.

: 1523

01:15:50,440 --> 01:15:54,000

So you know, just,

you know, onboarding somebody.

: 1524

01:15:54,040 --> 01:15:55,800

Exactly. Yeah. Yeah.

: 1525

01:15:55,800 --> 01:15:56,880

No that's great.

: 1526

01:15:56,880 --> 01:16:00,720

So in terms of the AI stuff, you know,

do you see any specific

: 1527

01:16:00,760 --> 01:16:05,320

sort of like, you know, powerful

integrations that help you most?

: 1528

01:16:05,360 --> 01:16:08,440

Is it the email element

at the moment for you, or

: 1529

01:16:08,520 --> 01:16:12,120

are you sort of aiming at somebody

something else already, like, you know,

: 1530

01:16:12,280 --> 01:16:14,520

do you have a

a strategy in mind for that one?

: 1531

01:16:15,560 --> 01:16:19,040

So I again, I've been experimenting

with different things that I can produce.

: 1532

01:16:19,040 --> 01:16:20,320

So I'm using.

: 1533

01:16:20,320 --> 01:16:22,080

So I've definitely, you know,

: 1534

01:16:22,080 --> 01:16:26,200

the email webinar automation

side of things is, is one aspect.

: 1535

01:16:26,280 --> 01:16:26,720

Yeah.

: 1536

01:16:26,720 --> 01:16:31,400

Using Claude to help me,

: 1537

01:16:31,400 --> 01:16:36,360

shape and create assets

that I want to, develop.

: 1538

01:16:36,360 --> 01:16:39,680

So I've got a bank of, of resources

and things

: 1539

01:16:39,680 --> 01:16:42,680

that I can use with clients,

: 1540

01:16:43,280 --> 01:16:46,120

that I can, you know, turn content

: 1541

01:16:46,120 --> 01:16:49,760

that I've already created

into lead magnets, for example.

: 1542

01:16:49,880 --> 01:16:54,800

I see very quickly and again

speed up that process of creation.

: 1543

01:16:55,600 --> 01:16:59,800

Also, again, anonymizing

: 1544

01:17:00,080 --> 01:17:04,480

client information,

enabling it to speed up the notes,

: 1545

01:17:04,560 --> 01:17:07,720

summaries and things like that

where I've got permission to do so,

: 1546

01:17:08,120 --> 01:17:12,560

and helping to, get even greater

: 1547

01:17:12,560 --> 01:17:16,440

clarity on the language of my ideal client

so that I can speak better to that.

: 1548

01:17:17,280 --> 01:17:19,120

That's a powerful one as well.

: 1549

01:17:19,120 --> 01:17:20,600

Yeah, 100%.

: 1550

01:17:20,600 --> 01:17:24,600

As well as feedback from me on

how I'm, you know, maybe

: 1551

01:17:24,800 --> 01:17:28,360

I'm doing in the

in the calls that I'm doing as well.

: 1552

01:17:28,520 --> 01:17:30,160

On the subject of feedback.

: 1553

01:17:30,160 --> 01:17:34,200

So in your niche,

when is a good moment to ask for feedback.

: 1554

01:17:34,200 --> 01:17:37,200

So once you've worked with somebody,

you know, when would be

: 1555

01:17:37,200 --> 01:17:40,480

a good sort of point

in time to to ask for that referral

: 1556

01:17:40,520 --> 01:17:44,360

or maybe a video, you know,

some sort of a form of, of feedback

: 1557

01:17:44,360 --> 01:17:47,600

that you can then use for your own,

for your own website, etc..

: 1558

01:17:47,640 --> 01:17:51,600

So my, my, my standard approach

is that I have a form for them

: 1559

01:17:51,600 --> 01:17:53,280

to complete at the end of the process.

: 1560

01:17:53,280 --> 01:17:57,000

So I set out that at the start,

that at the end I will.

: 1561

01:17:57,160 --> 01:17:59,680

I would like them to complete the form.

: 1562

01:17:59,680 --> 01:18:03,360

And it's a reflection of the distance

that they've traveled as well as

: 1563

01:18:03,400 --> 01:18:06,480

what did they what do they find great

about working with me?

: 1564

01:18:06,600 --> 01:18:08,480

Okay.

And how could it have been even better?

: 1565

01:18:08,480 --> 01:18:11,800

Okay, so if there is anything that,

you know they've thought of that

: 1566

01:18:11,800 --> 01:18:15,120

I could actually improve,

like build into what I do,

: 1567

01:18:15,560 --> 01:18:18,360

then there's an opportunity,

there's a moment, and I ask

: 1568

01:18:18,360 --> 01:18:21,440

whether I have permission to use that

in a marketing capacity or not.

: 1569

01:18:21,520 --> 01:18:21,920

Cool.

: 1570

01:18:21,920 --> 01:18:25,440

So that is something

that I have a data capture for.

: 1571

01:18:26,640 --> 01:18:29,640

The other side of it, if it's a video.

: 1572

01:18:29,880 --> 01:18:34,520

I've actually, done

a case study program.

: 1573

01:18:34,520 --> 01:18:37,040

So there's a number of reasons

why I've done that.

: 1574

01:18:37,040 --> 01:18:41,160

One is,

specifically to get video testimonials.

: 1575

01:18:41,160 --> 01:18:44,160

So I've done it on a basis of

you're a case study participant.

: 1576

01:18:44,440 --> 01:18:48,680

You've probably got one of these blocks

specifically,

: 1577

01:18:48,680 --> 01:18:49,720

this is what we're going to do.

: 1578

01:18:49,720 --> 01:18:52,120

We're going to use

this particular modality,

: 1579

01:18:52,120 --> 01:18:54,680

which is in this case

rapid transformation therapy.

: 1580

01:18:54,680 --> 01:18:58,600

And I would love a video testimonial

off the back of that.

: 1581

01:18:58,640 --> 01:18:59,040

Yeah.

: 1582

01:18:59,040 --> 01:19:02,040

They aren't

you know, that's part of the deal.

: 1583

01:19:02,240 --> 01:19:07,120

And, I'm using it for research

purposes as well, which will then inform

: 1584

01:19:07,320 --> 01:19:11,720

maybe either like a white paper or even,

you know, a book eventually.

: 1585

01:19:11,960 --> 01:19:17,040

So I'm, I'm using that

for a number of different, approaches.

: 1586

01:19:17,600 --> 01:19:21,160

And that's where video

testimonial comes in for me.

: 1587

01:19:21,160 --> 01:19:24,000

I don't tend to ask for it ordinarily.

: 1588

01:19:24,000 --> 01:19:24,840

I could do,

: 1589

01:19:26,800 --> 01:19:27,480

but because of the

: 1590

01:19:27,480 --> 01:19:30,480

work I do is so.

: 1591

01:19:31,520 --> 01:19:34,240

I suppose deep and private

and that kind of thing.

: 1592

01:19:34,240 --> 01:19:38,320

I just, I just it's just

it might be my own appetite to do that.

: 1593

01:19:38,400 --> 01:19:42,640

I see, I tend to do

more of a written capture and then,

: 1594

01:19:42,640 --> 01:19:44,280

but yeah, I've literally just

: 1595

01:19:44,280 --> 01:19:47,440

I'm in the middle of a case study program

where video testimony is good.

: 1596

01:19:48,160 --> 01:19:50,040

That was worked

pretty well, from what I hear.

: 1597

01:19:50,040 --> 01:19:51,480

Yeah, yeah, yeah.

: 1598

01:19:51,480 --> 01:19:55,040

So not just the written ones,

but also the videos, you know, sells a bit

: 1599

01:19:55,240 --> 01:19:56,760

better than. Yeah.

: 1600

01:19:56,760 --> 01:19:57,480

Yeah.

: 1601

01:19:57,480 --> 01:19:59,880

Yeah.

It's the instant sort of trust, isn't it?

: 1602

01:19:59,880 --> 01:20:02,640

You know, because you hear and see

other people speak about that.

: 1603

01:20:02,640 --> 01:20:05,200

Well, that's it.

And I think it's good for people.

: 1604

01:20:05,200 --> 01:20:08,480

And it also normalizes, you know,

because if they can see,

: 1605

01:20:08,480 --> 01:20:12,200

somebody else with something similar,

it helps them.

: 1606

01:20:12,440 --> 01:20:14,320

Oh, gosh, there's somebody else like me.

: 1607

01:20:14,320 --> 01:20:16,960

They can see themselves in that person.

: 1608

01:20:16,960 --> 01:20:19,960

Yeah I see. Wow. Makes a lot of sense.

: 1609

01:20:19,960 --> 01:20:22,520

All right, then, I think we're approaching

the end of the episode.

: 1610

01:20:22,520 --> 01:20:25,160

Thank you very much.

You've been an absolute great guest.

: 1611

01:20:25,160 --> 01:20:27,360

So thank you so much. It's

been a pleasure to have you here.

: 1612

01:20:27,360 --> 01:20:27,840

Thank you.

: 1613

01:20:27,840 --> 01:20:30,320

It's been a conversation

with you as well. Fantastic.

: 1614

01:20:30,320 --> 01:20:32,760

Thanks very much. Cheers. Thank you.